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Samsung and LG this year will sell mainly OLED TV by jodie lee
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Samsung and LG this year will sell mainly OLED TV |
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Business,Computers,E-Commerce
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According to the Wall Street Journal reports, Samsung Electronics and LG Electronics, two leading TV manufacturers in order to stimulate a flat-screen TV prices rise, respectively, will be published in the Consumer Electronics Show (CES) ultra-thin 55-inch OLED TV. According to market research agency NPD estimates that the new products listed on the fastest in the third quarter and take-off of the unit price from U.S. $ 8,000. LG said on Friday that this year will launch a weight of only 7.5 kg of a 55-inch flat-screen TV, and a thickness of less than 0.2 inch. Samsung is expected to be published in early January CES show similar products. Although the two companies have yet to disclose the sale price and the NPD expected listed Price about $ 8,000, with the increase in sales since then, before the end of next year is estimated to be reduced to $ 4,000. These new products TV makers dream of science and technology crystallization, shrinking consumer demand in recent years has made a flat-screen TV prices plunged. NPD data released last week show that last year the 47-inch flat-screen TV average price fell below $ 1,000 for the first time. Moreover, the the industry strong play 3D TV also did not cause the consumers much interest. NPD data show that 3D TV is only 8% of TV sales in North America. The main reason why Samsung and LG this year, the new ultra-thin flat-screen TV, mainly due to the organic light-emitting diode (OLED) technology breakthroughs. Flat-screen TV on the market is still LCD TV for the bulk, followed by plasma TVs. OLED display technology advantage panel emitting from the body, so without backlight allows the television screen is slimmer, but due to various technical problems in the past, leading OLED multi-application screen of the phone or car stereos and other small size. The past, various manufacturers have attempted to produce large-size OLED TV, but still can not find the line with the cost of production technology, bought Eastman Kodak until 2009 LG OLED technology patents, to break through the technical issues. LG 55-inch OLED TV is expected to be commissioned this year, and in the next year to achieve the maximum capacity, OLED panels will be supplied with the Group's LG Display. Samsung HDMI Converter also through improved technology to produce 55-inch OLED TV panel from Samsung action company supplies. However, the TV makers overcome technical difficulties, still have to face the test of prices. Simon Sa (Paul Semenza), senior vice president of NPD, said: "It's hard to imagine OLED TV to the long lift prices. Industry has indicated a strong competitive advantage OLED TV appearance, but the risk still exists, because these industry production of LCD TV escalating.
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