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GfK MRI today announced the launch of its Audience Risk Managersystem, the first syndicated solution enabling magazine publishersto offer performance guarantees based on a publication's totalaudience, total advertising audience or actions taken audience. "For too long, magazines have been judged on how many copies wereprinted and where they are distributed, not on who reads them andwhat they do as a result," said Nina Link, President & CEO ofthe Association of Magazine Media (MPA). "It remains the job of thecreative to move the reader to action, but the GfK MRI AudienceRisk Manager allows magazines to leapfrog over performance metricsoffered by other media by guaranteeing on audiences further downthe purchase funnel. Our hope is that the Audience Risk Managerwill help magazines more effectively compete with other major mediafor advertising campaigns." GfK MRI's Audience Risk Manager is a Web-based system that useshistorical GfK MRI magazine data to generate metrics showing theprobability that a given advertising schedule will achieve a givenaudience level. It offers flexibility by allowing buyers andsellers to use historical performance data of magazine titles,magazine genres or advertised brands as the reference point whenbuilding a custom guarantee, such as: Guaranteeing how many people will read given issues of a magazine. Guaranteeing how many people will recall a specific ad appearing ingiven issues of a magazine. Guaranteeing how many people will take an action as the result ofseeing a specific ad in given issues of a magazine. GfK MRI's Audience Risk Manager has three data components: GfKMRI's Survey of the American Consumer ™ , the magazine industry's readership "currency" for magazineplanning; GfK MRI's Issue Specific Study; and Starch AdvertisingResearch, a print ad recall study. While paid circulation remainsan important measure, marketers place their advertising inmagazines to reach and sell their target audience. The AudienceRisk Manager makes it easier for advertisers to evaluate magazines'performance against that of other major media -- positioningmagazines to more effectively compete for big multimedia adcampaigns. Said Kathi Love, President and CEO of GfK MRI: "The Audience RiskManager represents a major step toward fulfilling the longstandingdesire of many advertisers and agencies: that magazines transitionfrom guaranteeing a certain level of circulation to offeringperformance metrics closer to those used by television and othermajor media. The flexibility and transparency offered by theAudience Risk Manager provides a level of comfort to publishers whohave been reluctant to embrace audience guarantees. With this newtool, publishers will know the probability of achieving a givenguarantee, based on historical magazine performance, and can offerguarantees with a probability of success that is within theircomfort zone." Only GfK MRI produces the granular magazine data needed to create asyndicated audience risk guarantee tool. About GfK MRI GfK MRI has a singular goal: to provide the clearest and mostdetailed view of American consumers -- who they are, what they buy,how they think, and the best ways to reach them. Founded in 1979,GfK MRI is the country's leading provider of magazine audienceratings, multimedia research data and penetrating insights intoconsumers' behavior and motivations. When conducting its national Survey of the American Consumer ™, GfK MRI interviews approximately 26,000 U.S. adults intheir homes each year. In face-to-face interviews and writtensurveys, consumers are asked about their use of media, theirconsumption of more than 6,000 products in 550 categories, theirlifestyles and their attitudes. Because the Survey of the American Consumer is structured as an area probability study, the results areprojectable to the entire U.S. adult population. The Survey also serves as a foundation for an array of innovative GfK MRIresearch products that answer the market's need for granular,cross-media and consumer-focused information. GfK MRI is part of The GfK Group, based in Nuremberg, Germany. GfKis one of the world's largest research companies, with 11,000 GfKexperts working to discover new insights about the way people live,think, and shop in over 100 markets, every day. GfK is constantlyinnovating to use the latest technologies and the smartestmethodologies to give its clients the clearest understanding of themost important people in the world: their customers. In 2012, GfK'ssales amounted to EUR 1.29 billion. For further information on GfK MRI, visit our Web site:. And, follow us on Facebook ( /GfKMRI ) and Twitter ( /GfKMRINews ). CONTACTS: Anne Marie Kelly EVP, Marketing and Strategic Planning GfK MRI 212-884-9204 Email Contact Steve Ellwanger Press Counsel Group 203-856-8303 Email Contact. The e-commerce company in China offers quality products such as 100% Polyester Carpet , Wool Berber Carpet Manufacturer, and more. For more , please visit Cut And Loop Pile Carpet today!
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