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The worst myth that any marketer can have in the digital world is to believe that customers will stay and return to the website if the website is magnificent. Of course, they will pour in but is that all you need to make them stay? They will just visit the site, feel good about it for some time and then leave. A good site design is important and many iPhone and iPad web application development companies believe in it but there is more to a site than just a flawless and impressive design. Interaction and engagement makes a huge difference. The user experience is more than just a design. Here are some reasons why a customer might leave your website. 1. A complex registration and login process Are you asking too many questions just when the customer lands on your website or even tries to register? This might put off the customer and he will leave the website halfway through. One of the surest ways to drive away the customer is this. The same happens when you have an ecommerce site where you ask irrelevant questions during checkout. You will lose out your customers very fast if the procedure is not user friendly and fast. Taking too much information might not be required always and to avoid such mistakes is the best thing you can do to retain your customers. The best way would be to allow them to have a social login. It’s a one click solution that identifies them and they don’t need to wait for long or answer too many questions. 2. Lack of discussion Consumers of today are into interacting when it comes to a digital platform. They don’t just want to read your content but also be able to discuss on it. They want to be able to review or interact with other people who have bought the product in order to make the right decision to buy it. An experience of a fellow customer is more influential than the content generated by the site itself. A consumer will trust another consumer more than he/she will trust the website, phone & Ipad Web Application Development companies are now focusing on creating a hotspot for consumers to interact with each other and discuss their experiences. A comment and review section can improve the consumer experience manifold and that is exactly what you want in order to retain them. 3. Give them a one channel experience If your customer is able to login or register across various devices, he/she will be much happier. It becomes highly frustrating for the end user to login again and again on another device they use. If a one channel experience is enabled, they can simply pick up where they left from on the last device. This is overlooked by many site developers and if paid attention to, can lead to a great increase in the number of returning customers. If iphone & ipad web application development companies and other web app companies pay attention to these details, they will reap far better benefits than they already do. A good or even a great website is not as difficult to build as it is to build a successful website and that is possible only if these vital points are adhered to.
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