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Articles by Philip Yaffe |
61. Shakespeare: What Can a Great Poet Teach Us about Clear, Concise Expository Writing?
June 30, 2008
by Philip Yaffe
William Shakespeare was unquestionably one of the world's greatest poets and poetic playwrights. Arguably, his mastery of English far surpassed that of anyone else who ever put pen to paper.
So what can Shakespeare -- a genius at playing the language almost like ...
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62. How to Apply the Three Acid Tests of Persuasive Writing
June 30, 2008
by Philip Yaffe "If you don't know what you are looking for, you are unlikely to find it, even if it's right in front of your nose." -- Anon We all write in hopes that our readers will understand what we are saying with minimum effort and maximum pleasure. But how can we be cert...
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63. How Verbal Variety Kills Comprehension
June 11, 2008
by Philip Yaffe
As any teacher knows, saying something once is tantamount to not saying it at all. People may recognize an idea the first time it is presented, but they almost never assimilate it and make it their own until it is repeated.
Nevertheless, in expository (non-fiction...
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64. Myths and Realities of Writing for the Web
June 11, 2008
by Philip Yaffe
Ever since it became popular, I have been hearing that writing for the Web is different from writing for print. I have always been skeptical of this assertion and now after years of experience I am certain that it is wrong.
To paraphrase poet Gertrude Stein: "A te...
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65. Pithy Prose: The Wit & Wisdom of Friedrich Nietzsche
June 11, 2008
by Philip Yaffe
Part 6 of an occasional series
I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school.
I am particularly fond of what I like to call "pithy prose". These short quotations can cover an ...
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66. Pithy Prose: The Wit & Wisdom of Ambrose Bierce
June 02, 2008
by Philip Yaffe
Part 5 of an occasional series
I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school.
I am particularly fond of what I like to call "pithy prose". These short quotations can cover an ...
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67. Pithy Prose: The Wit & Wisdom of Anatole FranceAnatole France
June 02, 2008
by Philip Yaffe
Part 4 of an occasional series
I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school.
I am particularly fond of what I like to call "pithy prose". These short quotations can cover an ...
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68. Can the Fundamental Principles of Non-fiction Writing Be Applied to Fiction?
June 02, 2008
by Philip Yaffe
I have never written fiction and never intended to. My 40-year career has been in journalism and marketing communication. However, a few months ago someone who had read my book on expository (non-fiction) writing and speaking contacted me to ask if I could help her with som...
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69. Pithy Prose: The Wit & Wisdom of People Named W
May 15, 2008
by Philip Yaffe
Part 3 of an occasional series
I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school.
I am particularly fond of what I like to call "pithy prose". These short quotations can cover an ...
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70. Pithy Prose: The Wit & Wisdom of Oscar Wilde
May 15, 2008
by Philip Yaffe
Part 2 of an occasional series
I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school.
I am particularly fond of what I like to call "pithy prose". These short quotations can cover an ...
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