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| Articles by Raymond King |
31. The Most Important Thing About Writing A Persuasive Sales Letter
July 22, 2013
So you want to write a persuasive letter. Let's discuss how to do this. The most important thing you need to know doesn't have anything to do with writing though. Persuasion relies on understanding human nature, not eloquence. Think of the most successful salespeople you know. Do they strike you ...
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32. The Brochure Dump
July 21, 2013
"So what do we put on the website?" "Oh, let's just toss the brochure copy in there and throw it up on the Web." AGH! If only I carried a rolled-up newspaper, and humans were as responsive to nose-hits as dogs. Taking copy from the print medium to the Web should be added to the list of The Seven ...
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33. New Words At Work
July 19, 2013
As it says in Ecclesiastes 12:12, of the making of books there is no end, and the same is true of words. New words keep getting made up and old words keep getting new meanings. Every recognizable group or profession; sports, business, religion, entertainment, et al, creates words first to be used on...
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34. Assault Your Reader's Attention And Batter It Into Submission
July 18, 2013
With any article, email or newsletter, after spending time and effort writing it, getting people to actually open it, or read it, is the next big challenge. Your aim is to capture their attention for long enough to continue reading, or to go to your web site and purchase your product or service. Af...
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35. What Is Copywriting
July 17, 2013
The usual definition you'll find is something along the lines of: The art of writing words that sell. I take issue against that definition. I consider copywriting as much a science as it is an art. And I would define it thus: The art and science of writing words that persuade. Let me explain. F...
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36. Become A Freelance Copywriter - Build Your Portfolio, Get Paid More
July 16, 2013
Copywriting is the most lucrative arena for a freelance writer. How lucrative it is for you however, depends on the strength of your portfolio. Your copywriting portfolio is your body of work: the direct mail pieces, brochures, advertisements, and Web sales pages you've written for clients over time...
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37. The Importance Of Hiring A Professional Copywriter
July 12, 2013
If good design and effective programming is the body of a website, then content is its soul. Without good content a website cannot survive for long, and that is why they say content is king. Website content is a visitor magnet - it informs, educates and entertains your website's visitor and has the ...
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38. Copywriting Tips - Make 'Em An Offer They Can't Refuse
July 11, 2013
I hope you read that in your absolute worst Marlon Brando accent. Man, that was one good movie. And there is a lot to be said for making somebody an offer that they can't refuse. In copywriting, the offer that you make is almost the whole ball game. A powerful offer can overcome many copywriting wea...
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39. Copywriting Tips - What You Must Do Before You Write One Word
July 10, 2013
Boy, I love beginning copywriters. They dive right in with both feet into deep water without a life boat, life jacket or any idea if they can even swim. Then they realize that they have totally miscalculated a number of things and by that time, it's too late. The man has drowned and is lost at sea. ...
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40. Tips For Effective Copywriting
July 09, 2013
In addition to your flyer printing design, your copy is the next factor that decides whether your target readers would keep you or throw you out in the trash. If you want to have killer copy for your club flyers, here are a few tricks you can use for an effective copywriting: 1 - Drive your audienc...
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Author: Raymond King
