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Displaying 1 to 10 of 47 articles |
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Articles by Ian Lauder |
1. How to Price Your Services to Make a Profit
August 26, 2013
Experienced marketers know there are all sorts of pricing strategies designed to lure in customers. But if you're new to the sales game or if you are wondering whether or not you can afford to open your business, you may be wondering how to set a price for your services.
You could simply take ...
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2. How to Write an Instruction Manual or Handbook
July 25, 2013
Have you been assigned the job of creating an instruction manual or employee handbook? Are you wondering how to go about accomplishing this task?
Don't panic. You probably already know all the information you need to include, or at least you know where to find it. Now all you need to learn is ...
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3. How To Write Your Way Into The Job You Want
May 25, 2013
Here's a great use for a business that one of our acquaintances have recently alerted us to, and that many people may not have thought about. You can use a business proposal in addition to a resume to land a new job.
It's tough to break into business these days, even when you've finally receiv...
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4. Stay Out of Trouble Copying Proposal Examples - Win More By Writing Your Own
May 15, 2013
I received a packet of information recently in the mail. The introductory letter started off with some text in mismatched font sizes and types and the wrong salutation for my name.
As a business owner, I file packets like this in my recycle bin. Why? Because I can tell that this is only a copy...
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5. How to Score A Job Promotion With This Clever Trick
April 30, 2013
We were recently made aware of this use of a business proposal by an acquaintance who told us how he had used it to get a promotion. He described it as a "trick" to get a promotion, but we think it's a clever strategy, so we want to share his great idea with you.
We all want to move forward in...
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6. Boilerplate Is Bad For Business - Templates Without The Fluff
April 28, 2013
It used to be that most business was conducted face to face, or at least over the phone. Odds were that your prospective clients knew who you were, and your competition was from your own neighborhood - you knew who they were, too. In that local environment, it was possible to distinguish yourself fr...
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7. It's All About Trust - Winning Proposals By First Winning Trust
April 19, 2013
It's a big impersonal world out there, especially on the internet. The competition for attention is fierce. Anyone can slap a price quote and a cover letter and ship them off via email, but that's not a strategy that's likely to succeed.
So how do you create a proposal that will land the custo...
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8. How to Write a Business Proposal That Wins
April 13, 2013
You've been given the task and now you're wondering how to write a proposal. What is a proposal, anyway? At its core, there's a need. And there's a solution. That's the basis of a proposal, which can be as short as a one-page letter or over a hundred pages long.
As a proposal writer, sometime...
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9. How to Write Your Proposal for Different Kinds of Readers
March 30, 2013
Different types of people absorb information in different ways. And people holding different jobs may be looking for different types of information. So when you write a business proposal, you should always consider that it may be read by multiple people, all of whom want to see your information pres...
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10. 10 More Business Writing Mistakes to Avoid
March 16, 2013
Social media is now a vital component in the marketing strategy of most companies and growing every day. This means that knowing how to write compelling, professional business articles and instructional guides can be crucial to growing your business. But the word "professional" is key in this contex...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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