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| Articles by Joshua Gray |
41. Copywriting Tips For Beginners
July 09, 2013
Just like setting down to write your first essay in school, you were probably stumped. The word writer's block couldn't even begin to describe what you had. After your teacher sat down with you, show you a few tips for beginners, things got a lot easier right? Copywriting is no different. Anything i...
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42. Essential Tips On Writing An Effective Case Study For A Medical Device
July 04, 2013
Typically, a medical device case study is a 500 to 800-word article on how the device improves the diagnosis or treatment of patients. It can also be a success story of how the device increased productivity, revenues, saved money, improved regulatory compliance or reduced downtime. Essentially, a ca...
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43. Press Release Optimization Can Do Wonders With Your Website
July 02, 2013
If described in common language, press release is basically a document, that carries every detailed information about a product or a service that a company wishes to introduce in the market for public use. It is medium to seek proper and well managed exploration in the society and to ensure its best...
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44. Copywriting Tips - Researching Your Target Market
July 01, 2013
Do you know why so many sales letters fall flat on their face? It's not because the writer doesn't know his craft. There are plenty of great writers out there who have written sales letters that bomb out horribly. The reason has nothing to do with how well they write. It has to do with how well they...
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45. Connect With Customers And Prospects On THEIR Terms To Increase Sales
June 30, 2013
Undoubtedly you offer a product or service to your customers or potential customers. Have you seriously taken time to consider how you or your business benefits your clients? If you haven't done this lately, take a moment to consider your customers. It's super important. Your marketing content sho...
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46. Copywriting Pro - How To Get All the Copywriting Clients You Need
June 29, 2013
Is the current economic downturn worrying you? Relax, you can get all the copywriting clients you need, once you master the telephone. When my copywriting students have learned to use the phone, they get enough clients in a couple of hours to keep them writing for a month or more. They also make mu...
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47. 6 Foolproof Ways To Unstick Stuck Writing And Thinking
June 26, 2013
When it comes to writing copy, have you ever been stymied, stuck or and stumped? Here are my best techniques for moving from blank page and empty mind to great copy and effective communication. 1. MAKE SOME NOTES Get out a piece of paper or open a blank document and write down these age-old quest...
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48. How To Write More Effective Copy
June 25, 2013
In fact, I would require my students to study famous direct marketing pieces and determine what "persuasion architecture" the copywriter follows. This gives the students practice through this 'reverse-engineering' process to appreciate that beyond the words and sentences there must be a certain flow...
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49. Copywriting Tips - The Thin Line Between Love And Hate
June 06, 2013
The thin line between love and hate. Remember that song? It came out in 1971. I forget the name of the group. Oh well, the price of fame. Anyway, a sales copy is kind of like that. You can write a sales letter that just about borders on that line. Cross it and you can end up ticking off your prospec...
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50. 10 Secrets To Writing Stronger Headlines
June 05, 2013
It's simple. Your marketing message stands or falls by your headline. Your headline carries the majority of the weight in getting your prospects attention and no message gets read if the attention of the potential client isn't won. I have been able to increase the conversion rate of sales letters b...
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Author: Joshua Gray
