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Author: Christopher Simmons
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| Articles by Christopher Simmons |
31. Finding The Perfect Content Writer
July 29, 2013
Any businessman will confess how complex it is to run a business. The same goes for online businesses as they have a whole new set of challenges. The first challenge which webmasters face is attracting the targeted audience to their site. This can be overcome by posting appropriate and relevant cont...
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32. Organizing Your Data To Write Better Copy
July 25, 2013
Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. What comes next? GETTING ORGANIZED I suggested organizing your interview questions into 4 groups. I'm going to label them for you A, B, C, D. ·what is the bu...
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33. How To Write Irresistible Promotional Pieces That Attract More And Better Clients
July 24, 2013
Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more ...
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34. It's A Dog-Eat-Dog World In The Freelance Work Marketplace
July 23, 2013
There are many ways to find freelance writing work on the net. The most popular method is by signing up to one or more of the many freelance work sites available. There are a ton of them to choose from. Take Elance.com for instance, it is the site that I am known as a "service provider" and it's whe...
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35. Proofreading And Copy Editing
July 22, 2013
Technology has changed the standards for proofreading and copy editing, and even caused the roles to overlap in some situations. "Traditionally, proofreaders are responsible for finding errors during the typesetting or formatting of a final document," notes Darryl Brunsvold, The AVS Group's technica...
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36. Invite Your Personality Into Your Sales Letter
July 21, 2013
Today let me tell you something that you may not remember. You are UNIQUE, you are special, there is nobody like you amongst the billions of people on this whole planet! Think about that for a little while, let it really sink in... That?¦s right, there is nobody in the whole world like you, nobod...
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37. Freelance Copywriter Secrets Don't Discount, Add Value
July 19, 2013
As a freelance copywriter, one bit of advice I find myself giving out quite frequently is, if you are considering discounting your product or service in order to generate more sales, be very careful. The cost of discounting goes far beyond the actual price difference of the discount. You also run t...
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38. Five Steps To Hypnotizing Your Readers
July 18, 2013
The whole point of copywriting is to GET YOUR READERS TO DO WHAT YOU WANT THEM TO DO. Right? You want them to download something. So they download it. You want them to buy something. So they buy it. You want them to subscribe to something. So they subscribe to it. So how do you get people to do wh...
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39. 7 Tips For Great Internet Content
July 17, 2013
Writing for the online audience is far different from writing for an offline audience. Here's why- Studies have shown the way one reads on a computer screen is slower and more difficult than reading on paper. The structure of words on the screen is important. Also, even more importantly, the audi...
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40. Copywriting Tips That Make Prospects Unable To Resist Your Offer
July 16, 2013
Did you know that people buy with their hearts and not their mind? In other words, it is actually the power of emotions that turn prospects into buyers, not logic. There are several hot emotional buttons that you can push to make people eagerly buy from you. If you can identify these buttons and br...
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