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| Articles by Thalia Brussow |
1. How can I use SMS Gateway Services this Festive Season?
November 18, 2013
Are you looking for a great way of attracting customers this Festive Season? If you have never made use of mobile marketing before, now would be a great time to start. With the help of SMS Gateway services, you can grab consumers’ attention with in-your-face advertising.
Your clientele expec...
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2. What do I need to know when looking for a Mobile Aggregation provider?
November 10, 2013
Okay, so you have determined that your company needs the services of a Mobile Aggregation Service Provider for your marketing campaign. Now what? What do you need to know and where do you start?
First of all, you have to determine exactly what it is you need. Different aggregators provide di...
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3. Mobile aggregation and healthcare a potent combination
November 04, 2013
Mobile aggregation provides a way of combining business with wireless communication. Not only corporate companies can benefit from this partnership, but also health care providers and their partners.
Doctors, medical aid schemes, clinics, pharmacies and hospitals all have an important role t...
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4. What does USSD popularity mean for mobile operators?
October 29, 2013
It would seem as if the popularity of USSD (Unstructured Supplementary Service Data) is on the rise. Business owners are shifting their focus from SMS to USSD Push and Pull messaging as a tool for marketing and client communication. But what does it mean mobile operators?
The world of techno...
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5. The workings of an IVR system
October 13, 2013
If you have ever called a company and were greeted by a mechanical voice instructing you which button to press for a certain service, you have interacted with an IVR (Interactive Voice Response) system.
Some people aren’t fond of listening or talking to a pre-recorded voice, but these system...
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6. How to use IVR in a business
October 06, 2013
Improve your customer service with an Interactive Voice Response (IVR) service. It is an easy way to create a telephony structure in your company and even give your business a little personality.
Handle incoming calls from your customers regarding anything from account queries to product ord...
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7. Characteristics of mobile compliance management
September 29, 2013
As we all know providers of mobile services and products can’t just behave any way they please – they are also bound to certain rules that regulate their interaction with their clientele and other relevant parties. A WASP that practices mobile compliance management will always take the best interest...
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8. How mobile application hosts can protect info
September 23, 2013
When hosting mobile applications, the host has to work with confidential and trusted information from their clients. It is very important to secure this data to the best of the host’s capabilities in order to prevent theft or damage. How can this be done?
There are numerous ways to protect d...
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9. USSD Push in business
September 16, 2013
USSD Push (Unstructured Supplementary Services Data) can be a wonderful tool for marketing and brand positioning. How can you use this in your business?
Direct marketing campaigns, application updates, schedule reminders and productivity messages – you can design a push message to just deliv...
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10. Mobile development best practises
September 08, 2013
Mobile development is no easy task – ask any developer! Numerous things have to be taken into consideration during every phase of the planning, design and implementation. Here is a look at some of the best practises to help you achieve the best results.
Team optimization: do you have the rig...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: Thalia Brussow
