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| Articles by jon leuty |
201. Social Media Principle 5 - WITH People Not TO People
September 11, 2011
Marketing is something you do with, not to, people. Successful brands realise that being social isn’t about where, it’s about how for the last 30 yrs or so, brilliantly controlled brand management was the perfect approach for persuading a mass market of credulous consumers who eagerly put their fait...
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202. Social Media Principle 4 - Relationships Come Before Sales
September 11, 2011
You can’t make friends and ask to borrow money in the same breath — you will fail at both. Relationships must come before sales. The trick to social media is in the name - it is inherently SOCIAL. So, if you want to operate in social media, you have to act socially.
Herein lies the prob...
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203. Social Media Principle 3 - Building a Bonfire
September 11, 2011
If advertising is a firework, social media is a bonfire; slow to start, collaborative to build, then gets bigger and brighter..."
The traditional advertising approach to campaigning is like setting off fireworks. Great fireworks are attention-grabbing beacons on steroids; they make crow...
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204. Social Media Principle 2 - Behaviours That Sway Purchase
September 11, 2011
Businesses must understand the people’s social agenda by looking at social actions behaviours that sway purchase. In the age of the shareholder, the agenda of businesses has been orientated around generating maximum profit and consequently, they have focused on engendering behaviour that is cent...
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205. Social Media Principle 1 - People Not Consumers
September 11, 2011
"Marketing told us to see people as consumers; now we need to start seeing them as people 1st and consumers only 2nd, 3rd or 4th. For the last half century, Marketing has presented itself as a force for good in business: it alone amongst business disciplines puts the people who buy things at the h...
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206. Is Home Based Business Success Based on Proper Leadership?
July 19, 2011
Leadership has always been something we regard as an important part of any success. Look at any sports team who wins a major, and everyone immediately agrees that the coach is a great leader. Funny how we always look to someone else for leadership and rarely see the leadership we offer ourselves. ...
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207. How Affiliate Marketing Can Make You Rich - Part 2. Brainstorming.
July 07, 2011
When starting out on the road to determining whether a particular topic is suitable and potentially profitable, there are a number of questions you need to ask first:- • Does this niche have a large market? • Are there relevant products/services to promote within this market? • What topics...
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208. How Affiliate Marketing Can Make You Rich - Part 1.
June 16, 2011
Affiliate marketing on the Internet is not Rocket Science, you do not need a Degree or Doctorate, in fact if you can use Google as well as send an email, you already have the two skills you will use the most. Don't worry about learning web code (HTML) just yet, you will not need it to start your onl...
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209. My Take on The Law of Attraction
June 13, 2011
Anybody who has seen The Secret DVD or read the book of the same name, will I am sure be aware of just how big the whole "Law of Attraction" thing is right now. Well I have talked to a lot of people about this, and it would seem that there is some confusion about it. So in this Article ( Although I ...
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210. 3 Simple Steps to Generating HUNDREDS of FREE Back Links to Your Website
June 07, 2011
This article explains how in 3 simple steps, you can get hundreds (even thousands) of back links to your website/blog absolutely FREE and therefore provide you with Targeted website visitors, who will hopefully become paying customers at the same time or in the future. Link Popularity plays a BIG ...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: jon leuty
