281. Importance of Curtailing Gray Market Sales
November 26, 2012
Gray market goods have a substantial impact on brand equity. The influence of marketing communications initiatives on brand equity has been gaining significant attention of late. This is due to the changing international accounting standards associated with the reporting of the financial value of ta...
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282. Benefits of Banking Customer Experience Solutions
November 26, 2012
Mobile commerce has been flourishing at a faster pace. However, it is not as easy as it seems to be. In fact, there have been a huge percentage of mobile customers that have encountered hassles that in turn has hindered their online transaction keeping it incomplete. For many customers any negative ...
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283. Staying Prepared to Counter Tax Hikes
November 26, 2012
By organizing finances in a way that takes advantage of the many rules to maximize the amount of income, it is possible to be prepared to successfully handle any tax hike. Considering the fact that there is a lot of uncertainty regarding the tax codes, it is most likely that before the end of the ...
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284. Mobile Apps Development - Interfacing Platforms and Devices
November 26, 2012
Today's evolutionary world makes it vital for the enterprises to keep their environment in tune with the changing technology landscape. With technology becoming more open from the interoperability perspective, enterprises use technology as a critical business enabler. Mobile phones which were i...
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285. Multi-channel Customer Experience- Improving Relationships
November 26, 2012
Technological innovations have given the new age enterprises a vast media map to showcase their products and services. Along with a large number of TV channels and print media already available, new media such as online advertisements, mobile messages, emails, web presence through e-commerce and ...
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286. Effective Measures to Combat Grey Market Sales
November 26, 2012
Today's business environment with the copyright and patent thefts causes deep rooted damage to the brand name and reputation. Though technological innovation has created a number of opportunities for the growth of the global economy, the changing technology landscape has also paved way for growth of...
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287. Significance of Supply Base Management
November 26, 2012
Supply base management is an important aspect of supply chain management since today the process of purchasing or procurement of raw materials or components is a strategic function. This ...
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288. Understanding the Supply Chain Process
November 26, 2012
Supply chain is defined as “a system of organizations, people, technology, activities, information, and resources involved in moving a product or service from supplier to customer.” It is the supply chain activities that help to transform natural resources, raw materials, and components into finishe...
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289. Brand Management for the Global Enterprise
November 26, 2012
Brand is a mark of identity for the business which sets the enterprises apart from their competitors. Establishing strong brands is a result of adherence to strategies and the organization's commitment to the consumers, suppliers and other stakeholders. Surveys conducted by Vancouver-based consultan...
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290. Phishing Awareness & Protection - An Absolute Imperative
November 26, 2012
The growth in technology has given rise to a good number of cyber crimes and security breaches with Phishing attacks being the most worrisome of the lot. Having the potential to damage your company’s image and reputation, Phishing attacks are especially insidio...
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