As a small business owner, you may have the misconception that you aren’t in a position to compete with competitors with larger organizations. While there are some big players in almost any industry, do not fool yourself into thinking that you do not play a vital role in your industry. As technology continues to advance, small businesses are making big waves and staying head-to-head with the large company competitors. In essence, the Internet and numerous online marketing strategies level the playing field—making it possible for small businesses to compete with and even surpass big businesses. Building a Small Business Website with a Big Bang Small businesses tend to think that they can’t have a website that packs a punch. Just because you’re small doesn’t mean you have to think small or present an unprofessional looking website. If you’re planning the rollout of a business website or revamping an existing one for your small business, listen up. Here are a few tips to projecting professionalism with your small business website. In These Scenarios, Looks Do Matter Before you throw up any old website to represent your small business, your first step should be to conduct research. First, take a cruise around the Internet and take a look at the websites of your competition. Take copious notes about what you like about each site and what you simply hate. After looking at your competitors, visit websites in general and make note of some of things you like and some of the things you dislike. While you may be somewhat of a small business or online marketing novice, you are a human being, a consumer, a shopper and a potential customer for a variety of businesses online. Chances are what turns you on and off about websites you visit can guide you as to what may do the same to your website visitors. By no means should you blatantly copy another website’s design, but absolutely piece together all of the elements of various websites you love to create your own unique web personality for your small business. As you choose to add specific elements to your website, truly question it from the standpoint of your customers. Often times, the website is the first impression potential customers have about your business so you want to make sure it is a positive one. Proper planning, research and implementation of a website presence for your small business can have a positive effect on driving new and repeat customers your way. Being a small business does not mean you have to look or portray yourself as small. Online marketing efforts such as websites have leveled the playing field between small and big business. Use this to your advantage and run with it. About the Author Copywriter and marketing consultant, Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http://wp.me/ptLrh-1
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