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The Best Ways To Utilise E-mail As Part Of An Internet Marketing Service When you think about e-mail marketing, the first thing that may spring to mind is spam. In many cases the e-mail marketing that you will have experienced will have been the unsolicited variety, most probably from pharmaceutical companies. However, e-mail marketing can be a viable internet marketing service if utilised properly, below are the main tips as to how it can be used. Keep In Touch – One of the main reasons why a business may choose to invest in e-mail marketing is because it enables them to stay connected with their existing client base. In many cases, business owners forget about the revenue that their existing customers can bring, often much more than potential customers that have never heard of them before. Sending information relating to latest products and services is much more likely to appeal to a company’s current contacts. This could not only bring in increased profits, but it could also improve customer satisfaction – essentially they will feel as though the business is interested in them even after that initial purchase. Additional Content – Whilst e-mail marketing does not affect a websites SEO, it could indirectly help. Many businesses will be keen to inform recipients about all of their products and services, but e-mails are often much more effective if they are short and snappy. One technique that many businesses may use to keep e-mails short but content rich is linking from an e-mail to their website. Search engines love fresh content, therefore adding articles to the site each time a campaign is sent will benefit the websites SEO. Service Reminders/E-cards – E-mail marketing doesn’t just have to be about sending information that potentially may not be of interest to all of the recipients. With the right contact lists and software, businesses can target their e-mail campaigns for optimum effect. Service reminders and e-cards can be used to contact customers at particular times of year, for example, a florist may send an e-mail a week before mother’s day to those customers that have purchased flowers before. This improves the chances that a company will increase their profit margin, as a result of their e-mail activity. Similarly, a company may send an e-card to their customers on their birthday or anniversary of working with them. This enhances the relationship between the business and the client, making them feel valued. Essentially, I think that e-mail marketing is a viable internet marketing service if used correctly. Do you agree? Feel free to share the ways that you utilise e-mail marketing for optimum effect.
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