In these harsh economic times, with both customers and businesses feeling the sting of public spending cuts and increased taxes, firms may find themselves in a vicious circle where consumers are purchasing less, resulting in the business receiving less income which in turn may prevent them from increasing advertising expenditure which is necessary if they are to attract more prospective customers. It is therefore necessary for firms to find a means of advertising which is both eye-catching and cost-effective. Counter display units, or CDUs, are cost-effective yet highly efficient means of advertising that have been used by various companies in promotion campaigns for years. Because these ‘Point of Sale’ tools come in many diverse forms and because they can be made from a wide range of materials such as card, acrylic and fluted display board, a business can design their own unique display unit with which to advertise their wares. Also, because (as their name suggests) these display units are located on top of counters and near tills, they are likely to catch the attention of most customers (especially if they display an eye-catching design or if they are printed in bright or bold colours). CDUs, as previously mentioned, come in a variety of forms, but the most popular form incorporates the ‘gravity feed’ system. This means that the product on sale is already loaded onto the display unit and can be dispensed out to the customer through the bottom of the unit itself. Many manufacturers of these counter display units operate ‘Shelf Ready Packaging’, meaning that the units are loaded with their specific product before being delivered and can be put on display immediately upon delivery, potentially saving a considerable amount of time on the part of the sales people as well as allowing the product to go on sale immediately, potentially maximising sales revenue. Natalie Eastaugh is the Internet Marketing Specialist for JDRWebsites.co.uk If you wish to find out more on Related Articles -
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