PPC vs. PPI AdvertisingWith so many websites online today, the competition for traffic has never been so intense. Webmasters will do everything they can to produce traffic, even if that means paying ridiculous amounts for even 1 single visitor. Today, if you want to get a decent amount of traffic and you don’t have hundreds of hours to do manual search engine optimization work, you’re going to have to shell out some money. But what’s the best way to do that? How can you get a good amount of traffic without causing yourself to go broke? It usually comes down to 2 different methods: PPC and PPI. PPC and PPI are somewhat similar, but overall they’re pretty different from eachother. PPC, which stands for pay-per-click, is probably the more popular. PPI, which stands of pay-per-include, is a bit old-fashioned and seems to be going out of style. Basically, with pay per click advertising, you pay each time someone clicks on your advertisement. This usually refers to sponsored search engine results, but can refer to a number of other things. PPI advertising, on the other hand, charges a 1-time fee just for inclusion. The Yahoo directory is based on a PPI system – meaning you pay in once, and are then listed in the Yahoo directory forever. Measuring your ROI from online advertisingIn order to truly compare the two advertising methods, you have to figure out which one can make you more money. To do this, you should calculate ROI, or return on investment. In order to do this, you should subtract the cost of investment from the gain from the investment. Then, divide that number by the cost of the advertising, and you have your ROI. Then, compare the ROI’s from the pay per click advertising to the PPI’s ROI, and see which one produces better results.
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