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For Google, the Quality Score of a keyword would be tantamount to its performance. To sum it up, Quality Score would imply that the keyword will bring about your ads in a higher position, and in the process reducing your cost per click. Every time a search query matches a keyword, your Quality Score will be computed. This will have an implication on the ranking of your ad, as well as the actual CPCs for your keyword. Quality Score can be a big deal, especially if you want your page to garner the clicks and exposure it deserves, and also get you a profitable market. In this ever-evolving arena of search—which has included thus far the implementation of Google Instant and Panda updates—you can afford to take little chances, and make sure your page ranks high with the inclusion of quality score. In the next couple of paragraphs we will explain to you how your quality score can be helped. When creating your Ad Groups, make them solid - Creating Adwords groups should not be performed with random abandon anymore; you have to include similar keywords to each other to make sure that the groups will tightly perform. This would usually take a lot of time to do, considering that the keywords should, as much as possible, be largely related to each other. But if you are adding a lot of keywords, the group should be restructured to ensure higher quality for each of them when you get to running your sight. The keyword search on KeywordSpy can aid you greatly in trying together keywords which would be similar to each other. Entering a keyword in the search bar would give you keyword suggestions in the form of “Related Keywords” (keywords that are linked to the main keyword), “Similar Keywords” (keywords which incorporate the main keyword in its structure), and “Misspell” (misspelling of the said keyword, which could still turn in significant statistics). Beside these suggestions are corresponding metrics (ROI, Search Volume, CPC) which would help you decide if you would utilize them in your quest for a solid campaign, as well as a high Quality Score. Make sure you include the keywords on the landing pages - This makes perfect sense. Simply put, you would not have the landing pages if not for the keywords directly leading to them. It is important that the keywords that you have selected get to appear on the pages to keep them consistent. In addition, the relevancy of the site to the keywords would be enhanced, therefore making strong your claim to a good quality score. Create an ad group for the keywords that are misspelled - Believe it or not, having an ad group for misspelled keywords could intensify your PPC efforts for you landing pages. By placing them in a separate ad group, you increase the integrity of the site to maintain a good quality score for the keywords. You could also find misspelled versions of keywords on KeywordSpy. Whenever you do a search on a keyword, one of the tabs under the keyword search would include a Misspell tab which would show the various misspelling of the keywords. Even these keywords would also have corresponding metrics, including their search volume and CPC. That would also include KeywordSpy’s specialized ROI metric, which shows the profitability of the keyword. So there you have it with regard to improving the quality score for your campaign keywords. With the above tips in mind, you can go out and solidify the Quality Score for your keywords. In turn, you give your campaign a helping hand, and push your visibility even more to the forefront. Quality Score of keyword by KeywordSpy would imply that the keyword will bring about your ads in a higher position, and in the process reducing your cost per click. And Peter Zmijewski is the founder & CEO at KeywordSpy.
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Peter Zmijewski, Keywordspy,
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