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During the economic recession, many companies have struggled to stay alive, including companies that produce greeting cards. As greeting card companies have struggled, they've had to come up with new marketing methods and ways to branch out to reach customers without increasing their marketing budgets. The Internet One of the best ways that any company that produces greeting cards can reach new customers is the Internet. Every greeting card company should be marketing their products through a central website that contains a shopping cart which will enable their customers to purchase greeting cards online. Once the website is created, the greeting card company should implement a strategic marketing plan that includes marketing on • Social media websites • Video websites • Blogs • Forums • E-mail marketing. The great thing about these forms of marketing is that for the most part Internet marketing does not cost anything and, it's an excellent way for any company, including greeting card companies to drive traffic to their websites or blogs without having to spend thousands of dollars. Pay Per Click Internet Marketing If a greeting card company does want to drive more traffic to their website or blog without spending a lot of time on Internet marketing, the easy way to do this is to invest in pay per click marketing"pay per click marketing option that will enable a company to place advertisements on the right side of the search page whenever someone searches for a product, service or solution under a relevant keyword. The goal with pay per click marketing, especially when it comes to greeting card companies is for that company to make sure that their pay per click advertisements will come up whenever somebody searches under keywords like: grief, marriage, death, wedding, anniversary, birthdays or special events like Christmas. Local Marketing Besides Internet marketing methods like social media marketing and pay per click marketing, it's also important for greeting card companies to market and promote their products within the local area by marketing on local blogs and the local pages for major search engines so that any time someone looks for a local greeting card company in the city or town where that company is located, their company name will pop up every single time within the search results.
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