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When you're doing an article submission, the resource box is easy to overlook. It's so small compared to the article, and you might be tempted to think that just having your link in there is good enough. But the resource box (aka 'author bio') is a little powerhouse--how well you construct it can impact how much traffic you get from that particular article to your website. You probably know that one of the simplest article marketing strategies you can have is to tell your readers exactly what you want them to do as a result of reading your author bio. Being very clear on the desired action that the reader is supposed to take can inspire many readers to click the link in there. Here are a few other very simple tips for getting readers to click through to your website from your article: 1 - Create a resource box that plays off the subject matter of the article. If you do it carefully, it can look like the author bio is just an extension of the article, which can get more people to read your author bio and click your link. Think about the topic you've just covered in your article. The reader was interested in that topic enough to read the article, why not make the most of the reader's interest and keep on talking about that topic in the resource box? For example, let's say that your article was called "5 Ways To Get Your Newborn To Sleep Through The Night". The first line of your resource box could be: "If you enjoyed these 5 tips for getting your newborn infant to sleep through the night, check out my website for a 30 page free report including 50 secret baby sleeping tips" You could either provide a link of your written out URL or you could hyperlink keywords in the text (such as "baby sleeping tips") and have the link go to your website. After that first bit, you could include biographical information about yourself and your business or website. But the idea is that the first line of the author bio is used as a transition from the article to the author bio, with the intention of maximizing the reader's interest in the topic and leading him or her to your website. 2 - Link to just one site in your resource box. Most publishers will have a limit on the number of links that you can use in your author bio area. Some limit it to two, while others allow more. No matter how many links you're allowed, I would encourage you to just link to one site. The reason for this is that your author bio has a restricted character count, and you only have so much room to try to convince the reader to click the link leading to your website. Focus all of your attention trying to get your reader to go to the one site, and you'll get many more click throughs. The site that you link to should be related in topic to your article. Even if you do happen to have two websites on the same topic, you'll get better click throughs by just focusing your attention on getting the reader to visit one of the sites. You may choose to use two links to the same site if one of them is an anchor text link and the other is a written out URL, but the main point is, don't go "link crazy" in resource box or include more links just because the publisher will allow it. Not taking advantage of all the benefits a well-crafted resource box has to offer is the most common mistake that article marketers make. By being strategic in how you craft your resource box, you can influence how effective each article is at driving traffic back to your site from the article. Steve Shaw's article submission service has helped thousands of business owners worldwide build traffic, leads and sales to their websites - grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website! Go now to http://www.submityourarticle.com/report and learn how to boost your traffic by up to 600%!
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