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SEO or search engine optimization has become the next big requirement after a website for any business. These online venues of your business or activity are economical to develop and potentially very strong to grow your business manifold. However, the current day competition in online community has made it difficult for any new business to get noticed by the prospective consumers. If you do not really make efforts to bring it up in the SERPS, chances are your website will be lost in oblivion. Given below are some tips which you can perform to improve performance of your website ranking. Content – always use original and good quality content on your website. It should be error free, accurate and informative. Do not over stuff it with the keywords. Make wise use of keywords appropriately. Do use anchor text on all the links on your pages. Try to use keywords in anchor text too. Meta – some common meta tags are title, description, keywords. Do make right use of them. There is contradiction over the necessity of meta tags these days but it is always better to use them instead of leaving out. Images – generally, while designing your website, developers/ web masters name images just anything without proper consideration. The image name can also make a difference to your SEO prospects. Always give an image a name relevant to your website, business, or keyword. This way these images will also appear in their respective categories in SERPS and add to your prospects. Bottom links – are always caught by the bots and indexed. You can use important keywords to create bottom links on your page. This way it will get indexed easily. Do not add too many bottom links though. Site map – do submit a site map to search engines. This site map is created in xml format. It is meant to tell the search engine bots which page to crawl when and how many times, and which one to ignore. There are several online tools available which can be used to create site map of your website. Just review the site map created thus, make any change if required and submit it. Localization – if your business has territorial limitations there is no use making it popular globally. Therefore you need to make constant use of your specific location in the content of your website, and also in every promotional material online. This will make your website GEO specific and it will be indexed for that territorial area only. Videos – are very much helpful in grabbing attention of your visitors. Make short videos of your product or services, and do upload on your website. Alternatively you can upload it on YouTube and can display on your webpage too. Speed – gone are the days of flashy presentations. Now it affects your ranking very much that how long your pages take to download on user’s computer. If your site is taking too much time to download, chances are users will skip it, and so will do the search engine bots. So make your site download instantly anyway. At last, overall look and feel of your website should be attractive as it also affects your SEO prospects very much that how long a visitor stays on website. If visitor doesn’t find your website useful, she/he would skip it immediately, and this statistics is noted by the search engines and used in your PR calculation. Arun Dev is a senior content writer in an seo company. He has written numerous articles on seo. For more information about seoindiaseo please visit Hire SEO and Hire a SEO.
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