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When you're marketing with articles, you'll write articles on your general niche and submit them to online publishers. These articles are called "free reprint articles", because the online publisher may reprint the article without paying the author. What the author gets in return for allowing his article to be republished comes in the form of the resource box that is included with the article submission. The resource box usually includes information about the author's business and a link to the author's website. Submitting articles is beneficial to a website's SEO in that it builds link to a site and also helps Google to associate certain keyword terms with the topic of the website. When people go to Google and search for these keyword terms, ideally the website will show up higher in the rankings on the results pages. The higher a website appears in the rankings, the more traffic it will receive. When you submit articles to publishers, one thing to remember is that each publisher has editorial guidelines that he uses to screen the articles. If your article abides by the editor's guidelines, then it will be published. If it does not, then the publisher will decline your article submission. For this reason, it's a good idea to create articles that will abide by the editorial guidelines of most publishers. It's true that each publisher gets to determine his own criteria for the types of articles that he'll accept, but there are some common things that most quality publishers look for. Here are 5 common issues that publishers look for when reviewing articles: 1 - The article can't be sales oriented. This can be a surprise to new article marketers--it's easy to think that if you're submitting articles to bring attention to your business that it also means that you can write articles about your business, but that's just not how article marketing works. In the article, you should be teaching your readers how to do something related to your niche. Don't talk about your business, products or website in the title or article body. Instead, save that sales oriented type of information for the resource box. 2 - The article must be written in a way that readers can easily understand. Most often, this means that the article must have proper spelling and grammar. It's important to proofread your articles before submitting them, as an abundance of mistakes or typos will compromise your article's quality and cause most publishers to decline it. 3 - The title must be formatted correctly and have proper grammar and spelling. Publishers can be picky about titles. The title is a very small part of the article submission, but it's the first thing that readers see. The title should be make sense, be grammatically correct and be free of spelling issues. For article submissions, it's also a good idea to put the title in "title case", meaning that the first letter of each major word is capitalized. 4 - The resource box should have at least one link (but usually no more than two) to the author's website and contain some autobiographical information. The most common reasons why a publisher would decline an article because of resource box issues are: * The resource box contain too many links. * The resource box only contains a link (and no other information). * The resource box doesn't include any biographical information about the author. 5 - The article must be formatted correctly. If your article isn't formatted correctly, it means that it just doesn't "look right". Most online article submissions are done in plain text format, meaning that there is no HTML or special characters in the article. Articles should be single spaced with a blank line in between paragraphs. There is no need to indent paragraphs. These are 5 of the most common issues that online publishers will look for when reviewing your articles. If you'll take a little extra time before you submit your article to make sure that your article abides by these 5 guidelines, your article will be attractive to more publishers and be republished more widely. Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free! Get free blog content now.
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