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Many business owners have the idea on what is direct mail marketing but few really know what it is. And there is a good reason to consider this marketing strategy in promoting your business. Direct Mail is versatile, affordable and very effective. It permits you to provide prospects one-on-one direct attention and gives you more control over development compared to other promotional activities. Direct Mail Marketing can be defined as direct communication sent through mail to prospects with the objective of certain action by the recipient. It is one of many types of direct response copywriting other than email marketing and more. Here are the top 5 reasons why you will need a direct mail marketing strategy. Unlimited Resources with Direct Mail Marketing. Direct mail is one of the versatile forms of business promotion. Actually you are only limited by your imagination. Some of the common kinds of direct mails are: Postcards. Mail Letters. Business letters of introduction. “Lumpy” Mail. Brochures. Fax. Flyers. Email. Bulletin board letters. Most of the mentioned above are self-explanatory but you might have no idea about the “lumpy” mail. It is simply a direct mail with an addition of some stuff related to the message in the envelope aside from the letter. It can be a pencil with your business name, a sample product or even toys. It can cost a bit more but it sometimes leads to astonishing increase with your response rate. Direct Mail Marketing is Affordable. Any mode of delivery, direct mail marketing is one of the cost-effective methods in promoting your business. On an average, a single direct mail letter costs less than a dollar for every recipient. That already includes the cost of the paper, envelope, printing and the postage stamp. A postcard can even cost less because it’s cheaper compared to mail – total cost is about seventy cents. Yet, high quality paper costs could equal the cost difference. Direct Mail Marketing is Effective. With an average response rate between 1% and 3%, direct mail marketing is one of the most effective ways to promote your business. Unluckily, most beginners don’t get a high response rate at their first try. Always keep in mind that it actually takes an average of five to seven contacts before your prospect will buy something from you. The goal should always be a sale. Direct Mail Marketing allows to Directly Speak with Recipients. Other forms of business promotion like TV ads, radio commercials, billboards or website will not directly speak to the recipients. Moreover, all those mentioned promotional activities cost way too much fro most business owners. Addressing your prospect personally like “Dear Fred” or “Hello Ms. Smith” increases response rates compared to using “Dear Homeowner” or “Dear Colleague”. Chances are the recipient will most likely open the envelope then throe it unopened. Direct Mail Marketing Gives you Control over the Business Development. With direct mail, you control the growth of your business by controlling the number of direct mail letters sent at a time. Knowing that the average rate is one to three percent, you can just send 33 to 100 letters for one response. Remember that too much business growth can be sometimes dangerous for a business since we have what we call the business life cycle. ------------------------------------------------------------------------------------------------------------- I am a successful internet marketer, that helps others to achieve their Financial Freedom Online. I started with Digital Marketing 10 years ago and I sold more than U$ 10 million dollars in products and services online in the past 5 years, using paid and free traffic strategies. Learn more about my top secret of internet network marketing success please visit my website here. See also a Free Video! Reveals How I Found A Secret Weapon To Make Over 100 Sales in Only 3 Days!� Click Here to watch now.
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