|
If you are living ‘in’ this techy era then most likely you’d be an owner of a smartphone. Having a smartphone means you are a subscriber to an online store that sells applications that caters to your needs or luxuries. Surely, at one point or another, you’ve received a push notification asking you to “Rate” the application or download another application created by the same programmer or company. Most likely, if someone came up to you with a paper and pen and asked you about your phone’s applications, you’d have shooed them away because you feared they were identity thieves, or simply that it’s a hassle but on your smartphone – well, you could always choose one of the following options: • Rate • Remind me later • Don’t ask again Sounds familiar, huh? This method has acquired most of the rates and reviews as to the one gathered in person. There no hassle - just a few clicks, a choice and a free choice as to whether to write an essay or just a comment two sentences long. Nowadays, we have online surveys and online focus groups. With mobile phones, we have shopper insights, mystery shopping, imaging and recording all at our fingertips. From the need of logging into a marketing research website to having a marketing research application handy in your smartphone, many features and updates will be added to the development of its mobility. Marketing research is rapidly expanding and spreading its reach from one country to another and accessibility, and availability are two very important aspects that mobile research has to offer. More and more people are becoming adept in the use of smartphones and cloud sharing -even grandmothers are slowly getting the hang of using smartphones. For those unfamiliar to what cloud sharing is, well, it’s like an external hard drive on the internet. You are provided with space to save your files allowing you to access them even when using another device. Nowadays, market researchers have the need to reach their respondents and provide them with information and what’s more, they have to store their sessions, responses and interpretations in an area that is both secure and accessible. Cloud sharing allows it to be possible. With the tools needed for research being made handy for respondents and researchers, taking advantage of the internet connections and the continuous growth of internet capable zones you can only assume that mobile marketing research will do the same.
Related Articles -
marketing research, online focus groups, marketing research applications,
|
