Creating quality back links to your website is one of the most vital components in your search engine optimization and ranking machine. When performed properly, link building will have a very positive and profitable effect on your business. Several factors make this true: First, building back links, meaning links from other sites that point to yours, is one of the top four most effective tasks you can do to get ranked well on Google, yahoo, Bing and all the other engines out there as well. They want to find sites that are relevant to the search query and that are deemed important because many other quality sites link to them. Secondly, the more links that are pointing at yo, and links pointing toward those sites and ad infinitu;, the more eyeballs will be taking notice of you and your websites. In the end, this is what really matters. Essentially that is the simple reason why back links are a good idea. After all, the purpose in publishing online content, be it a blog, an article like this, a website, a video, or social posting is to attract the kind of attention that will become a paying customer. Therefore the more opportunities there are for web surfers to find you, the better your conversion rates will be. Now, we will examine the process of building back links. If you’ve done any research of any kind on this topic, you will have no doubt seen some services that make claims that they will get you hundreds or even thousands of links for only a small fee. While some of these do actually create links, there is an important point to consider. That point is: the search engines are smart and getting smarter. They are constantly changing and improving their search algorithms to weed out unscrupulous practitioners of “black hat” SEO methods. They know what you’re up to and why. If you play the game fairly, you will reep the benefits, if you play dirty, you will be punished. The key to any online marketing or SEO, be it article marketing, blogging, video posting, social networking, etc. etc. is organic. What organic really means in this context is that the search engines want to see you actually doing the work by hand and doing it primarily for the benefit of their search engine users not just for you. So, how does this relate to building links? It means that for the best results, avoid those automated systems. Build your links the old fashioned way, by actively requesting to be linked to and to exchange links. What is the proper back linking procedure? To begin your first task is building a solid tier 1 list of links to your internet real estate, most likely your website. This means that you want a link to your online content to appear on quality websites and other content that in some significant fashion relates to what your website is about. The second thing to do is create quality links on other websites, forums, social media, comments and the like that themselves link to that first level of links you created. What this does is create a link tree, with each subsequent level of the tree becoming larger and wider. Search engines react very positively when they can go 2, 3 or even 4 or more levels deep into related websites and still find you. This certainly helps to bring you traffic directly as well. Let us make one final point here, in addition to building this nice tree, or what might look on paper like a very profitable MLM organization, you also want to link websites together independently of your own. To put it another way, it’s time to convert your tree into a spider web. A web that captures the user’s attention and interest and funnels it right into your “parlor” as it were. There is no time like the present to begin building some links on your own, or ask your internet marketing firm or consultant to do so on your behalf. Link building is a timely and long term process, but the benefits are also long term and grow geometrically. This is a vital area of marketing, and not just on the internet, because as we always say, no matter what you’re doing to promote your business, even offline your goal should be to get visitors to your website. Think of your website as a 24-hour sales person, so drive as many customers to it as you can! This article and the link below is an example of a quality back link. As such, we’d like to invite you to come and check out our website. It’s loaded with all kinds of valuable goodies and articles on growing your business, making more money, and acquiring more clients. And while you’re there, get in on our free offers! www.advantageadvertisingandmarketing.com
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