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You just finished developing your mobile app. It’s colorful, useful, and there’s nothing else like it out there. All you have left to do is place it on an app store, and you’re good to go, right? Take a step back for a second, because there’s a lot more to it than that. Unlike a mother bird shoving her babies out of the nest and watching them fly as they were born to do, you can’t thrust your app out into the world and expect it to be a success without putting in some effort. What kind of effort am I talking about? Marketing. It isn’t as hard as it sounds, so don’t feel discouraged. When it comes to marketing, your Orlando Digital Marketing Agency has a plethora of knowledge to offer. Here are some steps for you to take, once you’ve got your amazing app in hand and are ready to distribute it. 1. Branding — Before anything else, consider your brand. Your brand is your image; it represents you and your company. Consider the name of your business, your app’s style, and how to make an attractive icon that will appeal to anyone browsing through various app stores. Your brand/image and how you market your app will affect your consumers’ first impressions. Your image is how they will recognize and connect with your business. 2. SEO & ASO — You’ve probably heard of Search Engine Optimization (SEO), but have you heard of App Store Optimization (ASO)? In order to gain top app store rankings, the utilization of both methods is crucial. · Know your audience and target your consumers. Find out the keywords within your app’s category, and apply the ones that consumers are searching for. · Create a marketable, relevant title for your app that has at least one keyword. · Be clear and concise in the outline of your app’s benefits in the description. Be sure to include calls to action and sprinkle keywords throughout the description itself. Furthermore, make sure your app description is optimized for search sites like Google, Yahoo!, and Bing. · Use high quality images and screenshots that are labeled with strong keywords. Be sure to also insert the proper metadata when submitting your app into the store. 3. Press Release — When it comes to marketing the launch of your app with a press release, be sure to have it targeting creating awareness amongst your audience, but also gain attention from the blogosphere. · Plan the release date on a day where readers are more likely to read your press release. Be sure to include a lot of strong keyword to improve its chances of showing up early on search engines and being visible. · Be clear and concise. Don’t go into a lot of detail about your app. Instead, focus on the most distinguished and unique features to grab the reader’s interest. Lastly, after you’ve grabbed their attention, you need to provide a link in the press release that readers will be able to click and be directed to the app store to purchase your app. 4. Social Media — Social media is your best friend when it comes to marketing. Make sure you have at least the essential four mediums for your app: Facebook, Twitter, Youtube, and LinkedIn. Generate attractive and engaging content on these sites, and be sure to provide a link back to your website. Be sure to network with app review sites and other online blogs/communities. These connections will generate promotion, coverage, and even useful reviews or feedback on how to make your app better. (Image Credit: Jason Howie @ Flickr) 5. Mobile Display Advertising — Mobile display advertising can be crucial when used properly, especially when placing in the top 25 in the U.S. App Store requires a total of 50,000 U.S. installations of an app each day. A study said that the amount of money mobile ad revenue generates will be over $20.6 billion by the year 2015. The cost of marketing of these apps, however, can vary between $1.50 and $3.00 (or more) in order to achieve an installation using mobile display ads. However, mobile display ad campaigns haven’t seemed very effective, due to accidental clicks on these ads. Keep these facts in mind when contemplating mobile display advertising: · The ads that will deliver the most revenue are search ads and location ads. These are paid-for positioning on maps and augmented reality apps. · Video and audio ads will see the most growth through 2015. · Discounts (like m-coupons) and special offers that are time-sensitive increase the chances of an app being purchased. 6. Early Publicity — As stated above, networking with groups, app review blogs, and other sites that may advertise your app early on will lead to increased exposure. Furthermore, this could lead to possibly being featured as “new and noteworthy” on the app store. In order to get your app to rank at the top of its category, you need to obtain a large amount of downloads in a very short amount of time. Marketing your app early on as opposed to waiting till after its launched can lead to greater revenue. 7. Pricing — Not everyone develops apps just for the sake of their health; some (or most) of these developers wish to make a profit from their hard work. So, you have this awesome, one-of-a-kind app, and now you need to figure out how much it should cost to purchase. Pricing it too high could turn off potential consumers, lower your ratings, and lose your reviews. At the same time, pricing it too low can lead to your app being overlooked. Here are a few pricing strategies that can help you out: · Freemium — A freemium model offers a free version of your app to users, but through in-app purchasing or subscription, they can access more content. In Apple’s App Store, more than 80% of traffic is directed to free apps. More than half of the top grossing apps offer in-app purchasing. Be sure to describe to your users, though, what the benefits of the paid version of your app are in the description and in the app itself. · Paid — Do some research on the competition in your app’s category and check out their prices. Make sure your price is in line with theirs, and that consumers don’t like to pay a lot for apps, despite their how high their quality might be. If you decide to offer a paid version of your app, think about utilizing price promotions. Your app could gather attention from the media and create a sense of urgency for the consumers if you promote your app for a limited time price of $.99 when it’s normally $3.99. · In-app Advertising — If you have a wide reach of users, at least 100,000, consider incorporating in-app video ads and banner ads in your application. Although all of this information and the task itself seems rather daunting, with a little time, patience, and assistance, marketing your mobile app can be easy and lead to your app being successful. If our Orlando Digital Marketing Agency can help you market your mobile app, give us a call at (321)-236-BUZZ (2899).
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