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Online Advertising has become an integral part of our lives in ways that were unimaginable by the former mediums of advertising. Two of the greatest factors behind the high levels of penetration by Online Advertising include the increasing dependence on the internet and internet-enabled phones. With time, Online Ads have found their way into various applications and even games. As Online Advertisements found newer methods to engage the users’ attention, changes happened at a fast rate. Trends have changed overnight and it has been often difficult for the SEO personals to put their finger on one trend that would be successful for a long period of time. This article takes a look at some of the recent trends that holds promise for a longer run of success. Image-Centric Content Ads with Image-Centric Content are more popular. It has been found that, in this form of advertising, the images are far more successful in catching hold of the user’s attention than the ads with only written content. Thus, you find more and more Online Ads attractively decorating web pages with images and videos rather than just plain letters. Such ads see instant shares and likes and go viral in no time. SMO Services SMO Services are now vital for and perhaps the most important area for online advertising. The ads on the internet gain popularity due to the shares, likes, and comments. It is highly probable that you saw the most popular online advertisement of the time because a friend had shared it. Thus, a good SMO team has become indispensable for any Online Advertising Agency. Simplicity is the Key The online medium is a fast medium. Internet readers are infamous for having popularized terms like skimming. In such a scenario, an ad has, at best, seconds to impress upon its intention to the user. Thus, the ad copies are getting shorter and simpler by the day. R&D and Retargeting Online Advertising offers the chance to retarget a user who came close to buying but did not. Along with the opportunity of re-convincing him to buy, studying the behavior pattern of such users also throws light on factors that can be used to create ads with higher impact. Frequent Changes / Updates One of the areas where the online medium scores over the other forms of advertising is its infinite canvas. A few alterations in the codes, a few technological updates are enough to change nature of the ad in a substantial way. Thus, unlike the other forms of advertising, online advertising will never become outdated. This of course means frequent changes and updates which can prove to be nightmares for ill-equipped Online Advertising Agencies. This is the reason why every time Google announces a change, many agencies go up in protest irrespective of whether the change has been for the better or for the worse. Expert Treatment As the ads are becoming more and more technology based, experts will be required for effective Online Advertising Solutions. It would be a good idea to contact a good agency who can take care of your brand representation in the digital world. Along with the above changes, it is advisable to keep an eye on what the trendsetters of the business are up to. Advertising agencies are often caught unprepared for the changes when they are announced. A good R&D team that can accurately predict the changes will become a key factor in deciding the Top Online Advertising Agency. MAD Advertising - The leading Online Advertising company which helps you to promote your business through Internet Advertising, Mobile Advertising, etc.
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