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In today's society, there are various types of media available. Among professionals, commercial, and computers it is astonishing how things have transformed into such a technological age. As a result of the different types of media there are now many different forms of advertising technique. One seemingly increasing technique is the use of article marketing. In the past, article marketing began as a way for employers to virtually choose or create an article that coincides with the motive and purpose of the retailer. Articles are then distributed on paper to respective industries. The best advantage to this type of advertising is that it is a relatively easy way to get free press. As the thought of article marketing entered the online era of advertising, it continued to grow in nature and prove as a successful marketing tool. Since website publishers are often looking for free website content to post on their site, they will often accept articles used for marketing. This allows for both parties to be happy. The use of article directories has also grown in popularity. As articles are collected by website publishers, they become highly seen sites for advertising. With an increase of advertisement articles, the publishers website gains popularity on the major search engines and can make a profit off of the revenue made from people looking at the articles. As the online community changes, other methods for advertising in this style will arise. In comparison to the traditional newspaper, there are much more opportunities provided by the online world. Article marketing may be close to transitioning to the platform used by social networking sites. Social networking sites have an enormous amount of users and it could very well function like an article directory. In both instances, there is a wide audience that would see an advertisement. In summary, because the past methods of communication to the public, such as radio, television, phones, and computers have changed, there are now various marketing techniques. This change however, has not stopped the use of articles as a form of advertisement. In fact, it is now a more convenient way for the public to get messages from the online world. From the moment that the concept of article marketing came to be a tool used in online advertising, it continued to evolve and increase in success. Website publishers are generally seeking free website content to upload to their sites, so they are happy to receive marketing articles; a win-win trade. Article directories are also in greater demand. As site owners gather material, it is widely viewed on their websites. With the growth in the usage of promotional articles, sites get high search engine rankings, generate more traffic, and profit from the pay-per-click arrangement as viewers come to read the new content.
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article marketing, article directories, free website contentAdvertising, Career, Marketing, Search Engine, Writing,
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