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| Articles by John Duff |
21. Drip Marketing: What & What-NOT To Do When Trying To Ride The Wave!
April 11, 2012
With the internet throwing up a plethora of new advertising channels and engagement avenues, it’s time to take a look at what you need to do in order to stay at the top of your game. One way to keep ahead of the pack is develop a sound drip marketing strategy, and driving customer engagement.
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22. B2B Marketing: 5 Reasons Why Stumbling Can Get your Campaign Rumbling!
April 04, 2012
While it may not be your typical B2B sales portal, StumbleUpon (SU) offers a great many lucrative business opportunities to the marketer with a smart head on his shoulders. While B2C marketers have long know of and leveraged the power of stumbling to showcase their products to a delighted public, it...
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23. B2B Client Feedback: Why You Need It & How To Get It!
March 28, 2012
First off, there exists a concept that needs to be understood and assimilated by every company executive - consumers care about other consumers’ opinions. You should too. Apart from the fact that customer feedback is the best way to create better, more effective products and to streamline your servi...
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24. Transactional Vs. Consultative: 4 Key Differentiators
March 21, 2012
Much of the time, I find that far too many sales reps cannot or just simply refuse to understand the difference between a transactional and a consultative sale. To them, a sale is a sale and the bigger the deal, better the wrangler (read rep). In some ways this is downright true and in other ways th...
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25. The 6 Most Meaningful Metrics In B2B Social Media
March 06, 2012
Given the storm social media marketing has thrown up over the past year, it’s no surprise that many folks have dived in head first without gaining a solid idea of what they’re supposed to be doing. This problem is compounded by the fact that the number of social media networks is on the rise with ne...
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26. Email Prospecting: 10 Ways To Find B2B Gold in 2012!
February 29, 2012
Among hyper-competitive markets, the perfect prospects can sometimes be hard as hell to find. As marketers increasingly turn to email to generate short term revenue with minimal investment, the email marketer’s job becomes harder than ever. Seriously, with the kind of results sales bosses expect fro...
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27. 6 Easy Steps To Building An Effective Microsite
February 21, 2012
A website generally has a whole lot of information to deliver - you’ve got to display company literature, product and services categories, resources, a blog, FAQs, etc. With a website, it’s a combination of all these touch points and your skill at cohesively putting them out there that intrigues and...
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28. 10 Tips On Going Viral Aboard The B2B Video Express!
February 14, 2012
With online advertising brining in record amounts of ROI, companies are bringing innovation to the fore when creating much of their marketing collateral. This innovation is fostered by a need to stay on top of the tidal wave of content that finds its way onto the internet everyday. Viral videos in p...
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29. Email Marketing - How To Find And Captivate The Perfect Target Audiences!
February 07, 2012
Highly targeted marketing is, more often than not, a double-edged sword. The power to use data correlation and analytics to isolate the perfect markets is very appealing. However, data can only deliver so much. The rest is human insight followed by assumption and that is where we claim our greatest ...
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30. 5 Reasons Why Online Marketing Trumps Traditional Media
December 20, 2011
The web is growing at a phenomenal rate and marketers done really have a choice any more when it comes to creating an online campaign. But, strangely quite a few companies resist the tide of innovation and refuse to place their companies within the hallowed servers of the World Wide Web.
By ...
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: John Duff
