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| Articles by John Duff |
31. 7 Online Advertising Trends To Watchout For
December 13, 2011
With the world economy in a fairly fragile state, more and more marketers are looking for ways to get the most bangs out of their buck while creating an advertising model with predictable ROI. The internet, being a global network of more than 2 billion users, affords them the ideal platform to achie...
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32. 8 Great On-Page Optimization Essentials
November 23, 2011
When it comes to SEO, there is no way to over-emphasis the importance and need for on-page optimization. Thousands of high-quality backlinks mean nothing, if a search engine crawler can’t relate your page to your targeted search keywords. That’s why it’s pretty damn important to make sure each one o...
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33. 11 Essential Off-Page SEO Tips and Tricks
November 16, 2011
The world of SEO is getting hotter by the day and the competition is absolutely unforgiving. Given the number of SEO firms out there, it takes a whole lot more effort to move from rank to rank on a search engine than it did a few short years ago and a single mistake can have you free falling straigh...
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34. Tips And Tricks To Help Improve Your Paid Placement Strategy
November 09, 2011
Sponsored listings or paid placement refer to a search engine advertising portal that allows marketers to place ads or listings on the SERP of given search engine for a fee. By bidding on specific keywords, marketers have text ads displayed on the SERP for that particular keyword. The prominence of ...
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35. 7 Contextual Advertising Tips To Power Your Campaign
October 25, 2011
Search engine marketing is on the rampage with more and more companies aggressively bidding on highly targeted keywords and more and more Google shareholders laughing all the way to the bank. And within the great algorithmic confines of SEM one can find the great Google Display Network - an intercon...
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36. The Beginner's Guide to Search Engine Marketing
October 18, 2011
Playing a dominant role in both, consumer and B2B markets, search engine marketing (SEM) is one of the most cost effective ways to increase your online sales. When it comes to B2B marketing, search engines are often used in the early to mid stage of the sales cycle where your product or service is t...
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37. Building A Business Blog - 6 Essential Strategies
October 05, 2011
Business blogs represent a great way to communicate with customers, share your company’s expertise and build web traffic. For small businesses, blogs can be a powerful marketing tool by allowing them to establish a low-cost web-presence while savvy marketers can even turn their blogs into a source o...
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38. Recession Marketing - 6 Great Ways To Stay On Top!
September 20, 2011
Recessions can be a little daunting to the average business owner. Especially when you watch seemingly sound financial giants totter and fall leaving a wake of creditors and repossessed homes in their wake. However, recession don't call for a loss of heart but signal a time to rally together as you...
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39. Viral Marketing - 5 Ways To Create Killer Content!
September 10, 2011
When you decide to go viral, content is, without a doubt, king! You must create priceless content that does more than simply engage a reader - it’s got to make them want to spread it around, because honestly, you spread things around for three reasons, • You are genuinely interested in disseminatin...
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40. How To Boost Software Sales
August 10, 2011
Use Affiliates! Affiliates are websites that are designed to sell a particular product in exchange for a commission on every sale. There are several kinds of affiliate websites that use a variety of marketing techniques and the conditions under which they receive commissions can vary. However, almo...
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: John Duff
