Earlier today, I caught up with a good business friend of mine. |
We haven’t spoken since May so we had quite a lot to talk about.
Most of the conversation was, of course, business related matters. But towards the end, it transitioned into the topic of music.
After all, it was a conversation about music that began our relationship.
Being the professional musician that he is, among other things, I asked him for some advice as I make progress on building my music making skills.
The main takeaways?
1. Let your feelings guide you.
2. Be open minded.
3. Trust your ears.
Basically, he was trying to tell me to be experimental, and don’t think too logically except when it comes to things like structuring the song.
He then went on about how even the most successful artists produce not-so-great songs at times, except no one knows because they never share them with the public. Instead, they make a lot of songs and consult with their team to help pick out songs that are most likely to be a hit.
You can see this in real time too. There are independent artists who go on live streaming platforms and make music in front of their viewers. They complete a song every three or four days, yet only a select few gets released.
How does this relate to email copywriting?
If you write emails as often as I do, you’ll find out that not all emails are going to give you great results. Some will do great while others, not so much. But that doesn’t mean it’d be better if you hadn’t sent out the mediocre emails at all.
Assuming you follow the email copywriting principles taught in How to Become an Email Titan, each email you send out is as equally important as any other email. The relationship building effect slowly compounds over time, which is where the real power of daily emailing lies.
If you don’t have a copy of the book already and would like to learn the email copywriting principles that I mentioned, you can get your hands on the sample chapters using the link below.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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