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Across the world and specially in the USA, short messaging service or like it is more commonly called SMS is becoming the most popular means of communication. In the US alone, around 6.9 billion SMS messages are sent daily, that number comes to a huge 2.29 trillion text messages in only one year. Regardless of these amazing numbers, the majority of firms still prefer to go with email marketing instead of using messages. When it comes to small to medium-sized businesses and brands getting in touch with their clients, having a good e-mail marketing strategy in conjunction with an SMS based approach is the only way in which one can successfully get to their target market. This short article is going to be all about how businesses can develop an interesting, strong and multi-channel stream of communication by adopting text message marketing. What Exactly is Text Message Marketing?Text message marketing is a good way to contact new consumers and generate prospects. With regards to mass marketing strategies, text messages are considered to be the ideal way of contacting your target market in any place at any given time.Advantages of Text Message Marketing:There are a lot of advantages of including SMS messages into the marketing strategy.. Some benefits are outlined here.Engaging and Useful:To start with, emails do not offer an open rate as high as text message marketing. That is because of the fact that an e-mail can sit in a customer’s inbox for days before being read, and that depends if a customer actually chooses to click it, if not, bye, bye for good. Text messages, nevertheless, are normally read in a few minutes of being received. This is the answer why SMS marketing is far more appealing, useful and ideal for same-day deals or for carrying out flash sales. Develops Brand Communication:Text message marketing is a two-way street, which means that a customer can actually reply if they are interested. The brand name trust of the business greatly increases with this two-way communication.Useful for Bringing People to Your StoreBrands and companies trying to bring customers in store can significantly gain from text message marketing. However, e-mail marketing is only useful for increasing online sales. SMS marketing can assist you in bringing customers to your shop by letting them know about various sales promotions and product releases. After the customer is in the shop, you can share other special offers with them that they might not have known before.Using it?Certainly you might understand what a text message is, because most of us trade text messages with our colleagues and friends routinely. But how can it be used in an advertising and marketing campaign? The majority of shops and service related companies take advantage of SMS marketing for delivering new product information, special deals, VIP shopping days and even automatic appointment reminders to their customers.Text messages work great in many other areas also, such as, the food services industry, real-estate, internet businesses and even bars, clubs and the like, mainly because it’s quick, specific and simple for all who are concerned. And since most people are on the go and mobile, a properly timed SMS can get the work done.Conclusion:Using text message marketing is not just a good way of getting in touch with your customers, but is also a more appropriate way of appealing to them. Thus, if you haven’t already got a text message marketing plan for your business, it’s time to take your business mobile.
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