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Make no mistake, dynamic keyword insertion is being used by the most successful online entrepreneurs today. In fact, even Fortune 500 companies are spending considerable chunk of advertising dollars to have this arsenal work to their advantage. But take note too that these are people who know – and do something about – the perils involved in using this marketing strategy. If you're interested in using it too, then read on. This article will show you some of the dangers and possible solutions to using a dynamic keyword insertion plugin or software. The Trademark Danger. This is where most new users of non-static keywords go from bad to worse. That's because it can lead to lawsuits. This happens when the field on your advertisement where the dynamic keyword searched is supposed to appear displays the name of your competitor. And it's not just a name, it's unfortunately a trademark. It's normal to use trademarks as keywords for Adwords campaigns. However, you don't want the dynamic keyword insertion software to display the trademark on your headline. So, be more selective and careful with your keywords. The Hack Job Danger. The problem goes beyond Adwords advertisements. Sometimes, it extends to the landing pages. And you'll be surprised to see some terrible pages after seeing an extremely relevant ad. How does this happen? Without a dynamic keyword insertion plugin for websites, you might need to do some coding. If you're not sufficiently skilled for the job, the landing page ends up looking like your site has been hacked. So, use only a trusted plugin or seek help from a qualified programmer. The Poor Ranking Danger. Another reason why dynamic keyword insertion fails is due to landing pages that do not rank. They exist but are not seen in search results. It doesn't matter how good it is if it is not seen by prospects. So, if you're going to implement dynamic keywords, make sure the plugin does not create pages that cannot be indexed. Go for software that is Google friendly. Do not settle for programs that duplicate pages but leave out the creation of unique URLs. The Frustration Danger. The worst thing you will face in case you decide to dynamic keyword insertion is nothing technical. It is called "frustration." Because of things not going your way you tend to give up. Don't. If you're having trouble due to the software you're using, simply throw it away and search for a new one. It's better than settling for something you know will not take you anywhere. Kirsten Miller Affiliate Marketing Consultant Dynamic Keyword Insertion
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