For more than a decade InstaServ India has been providing innovative Enterprise Content Management solutions to allow its India, UK, USA and other global customers to comply with the most stringent regulatory requirements. |
In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium such as the internet, television, and audio CDs, as well as live events such as conferences and stage performances. The word is used to identify and quantify various formats and genres of information as manageable value-adding components of media.
The word "content" is often used colloquially to refer to media. However, content is more accurately used as a specific term in that it means the content of the medium rather than the medium itself. Likewise, the single word "media" and some compound words that include "media" (e.g. multimedia, hypermedia) are instead referring to a type of content. An example of a type of content commonly referred to as a type of media is a "motion picture" referred to as "a film." The distinction between medium and content is less clear when referring to interactive elements that contain information and are then contained in interactive media, such as dice contained in board games or GUI widgets contained in software.
Media production and delivery technology may potentially enhance the value of content by formatting, filtering and combining original sources of content for new audiences with new contexts. The greatest value for a given source of content for a specific audience is often found through such electronic reworking of content as dynamic and real-time as the trends that fuel its interest. Less emphasis on value from content stored for possible use in its original form, and more emphasis on rapid repurposing, reuse, and redeployment has led many publishers and media producers to view their primary function less as originators and more as transformers of content. Thus, one finds out that institutions, that used to focus on publishing printed materials, now publishing both databases and software to combine content from various sources for a wider-variety of audiences.
InstaServ offers Web content management consulting, delivery and support services that can bring order and control to your Web presence. We design and deliver creative Web content management solutions that shift responsibility of content maintenance from your IT staff to their content owners.
InstaServ has creats a complete line of CMS applications that have been specifically designed with non-technical staff in mind, ensuring the right people can manage the right content. Organizations benefit by enabling the creators of Web content (typically business professionals) to also become the publishers and managers of this Web content.
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