Let’s talk about service. Most other marketing and communications companies are stuck in a traditional structure where an enquiry would be handled by a designated account manager or their immediate team. But this is not convenient and possible, at times when the designated person to look upon and answer the enquiry is not present in the office. This can lead to increased time lag in a business process or enquiry. It can also slowdown the response process which will ultimately affect the business.
In this era of interactive and quick advertising through email marketing, and where personal services for building better customer relationships are very important, many companies prefer to forward email and phone enquiries to the destined authorities in the company through a centralised point and, where appropriate, action is taken regardless of whether their particular contact is in the office or not. This ensures nothing is overlooked or forgotten. And it isn’t just about Quality Assurance, this is Common Sense 101.
A very significant advantage of quick response email marketing is that it cultivates trust of the clients and encourages them to stay connected with a particular company for their current and future projects. This helps a business retain its clients and build long term relationships with them for years to come. Long term clientele are a very supportive backbone for any business. Obviously, new clients will invest their time and interest in such a company.
When the customer queries and emails are looked upon and answered quickly with a personal approach by the concerned authorities in a company, this shows the client that he / she is important to the company. This can be very positive for a business. Frequent email response also shows the business ethics and professionalism of a company and also, how much the company cares for its clients. This professional treatment paves way for the customers to take services from the particular enterprise. Email marketing is a potential way for building and strengthening customer relationships. You can treat your customers well, no matter where they are in the world.
Existing clients are already familiar with the flexible and dedicated customer services department of a company and have come to value the friendly, attentive approach. This, combined with the account management team, allows the enterprise to function, in many ways, like an extension of marketing department or, as is sometimes the case, it may even ‘be’ your marketing department. And that’s fine, too. After all, the best business relationships are built on mutual understanding.
at+m marketing is a Integrated Marketing Enterprise. So why not collaborate with it on your next major, or minor, project. Whether it’s here in Launceston, Hobart, Melbourne or anywhere else on the mainland, the company professionals can come to you. at+m has been known to jump through hoops for its clients. Unfortunately though, it can’t rescue cats stuck in high trees, but there is another number you can phone for that. For any of your inquiry about email marketing, advertising or marketing, please contact at+m Integrated Marketing Summary: Today, many companies forward the email and phone enquiries to the destined authorities in a company through the centralised point and, where appropriate, action is taken regardless of whether their particular contact is in the office or not.
Author Bio: at+m is an integrated advertising and marketing agency in Tasmania and Victoria that provides communication strategies with a depth of thinking and creativity across all media. It offers creative advertising campaigns, Graphic, Corporate Design, brand identity, Sprintaprint, Direct Mail, etc.
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