Amazines Free Article Archive
www.amazines.com - Friday, December 02, 2022
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133534)
 Advice (161589)
 Affiliate Programs (34788)
 Art and Culture (73844)
 Automotive (145688)
 Blogs (75485)
 Boating (9851)
 Books (17221)
 Buddhism (4129)
 Business (1330234)
 Business News (426438)
 Business Opportunities (366495)
 Camping (10971)
 Career (72788)
 Christianity (15846)
 Collecting (11639)
 Communication (115082)
 Computers (241935)
 Construction (38959)
 Consumer (49948)
 Cooking (17080)
 Copywriting (6732)
 Crafts (18205)
 Cuisine (7549)
 Current Affairs (20308)
 Dating (45904)
 EBooks (19702)
 E-Commerce (48250)
 Education (185434)
 Electronics (83519)
 Email (6439)
 Entertainment (159838)
 Environment (28927)
 Ezine (3040)
 Ezine Publishing (5452)
 Ezine Sites (1550)
 Family & Parenting (110963)
 Fashion & Cosmetics (196564)
 Female Entrepreneurs (11852)
 Feng Shui (133)
 Finance & Investment (310585)
 Fitness (106443)
 Food & Beverages (63015)
 Free Web Resources (7939)
 Gambling (30227)
 Gardening (25194)
 Government (10513)
 Health (629962)
 Hinduism (2206)
 Hobbies (44080)
 Home Business (91593)
 Home Improvement (251164)
 Home Repair (46221)
 Humor (4718)
 Import - Export (5456)
 Insurance (45104)
 Interior Design (29600)
 International Property (3488)
 Internet (191021)
 Internet Marketing (146681)
 Investment (22859)
 Islam (1161)
 Judaism (1352)
 Law (80469)
 Link Popularity (4596)
 Manufacturing (20905)
 Marketing (99288)
 MLM (14140)
 Motivation (18233)
 Music (26999)
 New to the Internet (9497)
 Non-Profit Organizations (4048)
 Online Shopping (129730)
 Organizing (7810)
 Party Ideas (11854)
 Pets (38110)
 Poetry (2229)
 Press Release (12687)
 Public Speaking (5641)
 Publishing (7565)
 Quotes (2407)
 Real Estate (126628)
 Recreation & Leisure (95469)
 Relationships (87654)
 Research (16181)
 Sales (80347)
 Science & Technology (110283)
 Search Engines (23509)
 Self Improvement (153286)
 Seniors (6218)
 Sexuality (35999)
 Small Business (49294)
 Software (83019)
 Spiritual (23485)
 Sports (116152)
 Tax (7662)
 Telecommuting (34073)
 Travel & Tourism (308207)
 UK Property Investment (3122)
 Video Games (13382)
 Web Traffic (11774)
 Website Design (56909)
 Website Promotion (36644)
 World News (1000+)
 Writing (35840)
Author Spotlight
MARVELL LAWSON

Marvell Lawson is an author, professional speaker, and communication coach who works with individual...more
JIM TURNER

Jim Turner is a USA based author of Legal issues related to estate planning, will & trust , business...more
NOEL IRELAND

You will feel a different sort of happiness as you associate yourself with any animal, you will be a...more
MANMOHAN SINGH

Digital marketing professional with 8 years of experience. A good listner, Stratgist and fun loving ...more
GRAEME DIXON

About Octopus Intelligence We provide greater certainty with excellent global Commercial Compe...more


Competitive Intelligence in product marketing and the missing pieces by Graeme Dixon





Competitive Intelligence in product marketing and the missing pieces by
Article Posted: 05/24/2022
Article Views: 106
Articles Written: 100
Word Count: 641
Article Votes: 0
AddThis Social Bookmark Button

Competitive Intelligence in product marketing and the missing pieces


 
Business
The focus on Competitive Intelligence in product marketing often revolves around data collation. Data is represented in neat tables, charts, and good old battle cards. However, Competitive Intelligence can be used in so many more ways than this. This article is called Competitive Intelligence in product marketing and the missing pieces. Using Competitive Intelligence properly, you can uncover insights about your competitors. The Insights about their current and future products that you may not have known existed. Additionally, Competitive Intelligence help makes better strategic decisions.

Creating comparison tables with ticks and crosses and SWOT We read articles about using Competitive Intelligence in product marketing. They tend to focus on creating comparison tables with ticks and crosses and SWOT. Two-page battlecards, benchmarking and understanding about where a product can win. The focus can be on these reporting tools and not the insight itself. Reporting tools that are incredibly important to quickly take in current information. Salespeople need to know what’s going on and how they can get a deal over the line.

Some in product marketing Competitive Intelligence miss the critical fact. That Competitive Intelligence is all about understanding what will happen next.

Benchmarking is not the only answer Benchmarking and battlecards are great to isolate the current situation. Knowing how well your product is competing against rival products. But just using benchmarking encourages us to just keep up with competitors. Benchmarking should be renamed to something like “howtoblowtheirproductoutofthewaterwithournextoffer marking”. Ok, a more catchy name may be needed. ?? But Competitive Intelligence has to focus on future-looking insight and:

What are they going to be doing next? What can we do it beat their next product release? And what opportunities and threats will their future development? What is Competitive Intelligence?

Competitive Intelligence is the creation of insight to give you more certainty, competitive advantage and knowing what’s happening next Analysis of what’s going on Competitive Intelligence in product marketing can also neglect the most crucial aspect. The analysis of the information. Find secondary and primary information, collate and sort it into fresh data. Then there is the analysis of what’s going on and the search for patterns. Look at what the data is telling you and what is going to happen to turn it into Intelligence. Some product managers confuse looking through data with real insightful Competitive Intelligence. And there’s also too much reliance on data and secondary sources. But that’s a different story explained here. So we believe there needs to be more focus on planning, collection and analysis part efforts.

All Competitive Intelligence should start with the isolation of the problems you are facing. Then the definition of Intelligence questions. These are good questions to see if you are on the right track:

Have you defined the right questions? Are you asking the right questions? Are the questions useful for decision-makers and, yes, sales and marketing teams? And are the questions a good mix of the forward-looking and tactical current situation facing? Where will you find the information, and who will know the answers. What are the sources of information? Yes, G2 et al. may give you some insight. But your competitors will/may know that too. And usually, that’s the “nice to have” information, not the “need to know”. Are you analysing the information just taking the information as it comes? Competitive Intelligence in product marketing and the missing pieces So, in conclusion. Competitive Intelligence in product marketing and the missing pieces may have revealed flaws. Competitive Intelligence can give you a significant advantage over your competition. Understanding their strengths and weaknesses can develop a marketing strategy. But only by looking to the future and trying to exceed what your competitors do. Yet, this process is not easy, and it requires a lot of hard work and dedication. So, using Competitive Intelligence in product marketing can be effective.

Related Articles - Competitive intelligence, Market Analysis, Competitor Analysis, Corporate Investigations, Commercial Intelligence, Market Intelligence, Competitor Res,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


TIM FAY

After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
MAX LIEW

I have a passion for graphics, photography, and website design. I worked as a graphic designer for a...more
WILLIAM BUCHANAN

William Buchanan has worked in the fields of marketing, advertising, and marketing research for almo...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
ALEX BELSEY

I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2022, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license