51. Copywriting - Does She Or Doesn't She - During A Recession
June 05, 2013
Can men write copy that appeals to women? Well, if you're a man you will read this headline completely differently to a woman. Let me take you back to the 1950's when there were three things a lady should not do. She should not smoke in public She should not wear long pants, unless under an over...
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52. Tips To Improve Your Creative Copywriting
June 03, 2013
Research Doing your homework will not only increase your conversion rates, but also keep your clients happier. As a copywriting expert, it's your job to make sure that both of these things happen. After all, it's much easier to keep a client happy than find new ones. Make sure to do lots...
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53. How To Conduct Research For Ad Copy
May 29, 2013
Writing an ad copy may be one of the hardest tasks that one has to do in any advertisement. Writing a great ad copy that sells thousands or even millions of dollars of products or services may seem to some, to be impossible. Research is the first step with any great ad copy. Claude Hopkins, th...
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54. How A Website Copywriter Can Make Your PPC Campaign A Success
May 28, 2013
Have you invested money in a PPC campaign to drive traffic to your website? Are the adverts bringing you lots of visitors but few enquiries? Nine times out of ten the problem will be your landing page. This is the page on your website that the advert is directed to and if this page isn't well writte...
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55. Technical Copywriters - How To Hire A Good One
May 27, 2013
A technical copywriter takes all of the formal, technical jargon of a product or industry and converts it into readable material. These professionals are able to provide a unique service to the world. They take what is difficult to understand and not only make it easy to read but also offer a soft s...
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56. How To Write An Ad That Gets Response
May 26, 2013
If you're in business for yourself, then you no doubt know that the survival of that business depends on your marketing. You know that in order to survive you need to have prospects coming into your realm of business constantly. For that to happen you have to be advertising constantly and consiste...
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57. What A Web Copywriter Needs To Know
May 24, 2013
Hiring a Web Copywriter/Editor I've personally worked for some companies in Malaysia hiring me to write for them - And I charge them based on the project scope. But there's a problem: Web copywriters aren't the old-fashioned pay-to-play thing only for human beings. It isn't just a personal review o...
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58. Eight Proven Tips To Writing Persuasive Email Copy That Sells
May 23, 2013
This article will give you insight into several often overlooked areas of email copywriting which hurt the overall effectiveness of an email message. 1. The first thing you need is a salutation. Salutation? What is that? It is the Dear Friend or FIRSTNAME, at the beginning of the body of the email....
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59. If Copy is King, Context Is Emperor
May 22, 2013
Not too long ago I came across a debate on a now-defunct Internet marketing discussion board concerning sales letters. One camp argued that they should stand alone and follow a specific format. The other camp argued that they should take into account the context of where, when, why, and by whom the ...
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60. Copywriting Agency Versus Freelance Writer
May 21, 2013
If you're contemplating hiring a copywriter to work with you on your promotional and marketing material, you may be facing the dilemma of whether to use a freelance writer, or a copywriting agency. Now, before we begin, I must confess something. I'm the director of a small copywriting agency - so,...
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Author: Donald Turner
