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| Articles by Heather Seitz |
1. Why You Need An Email Re-Engagement Campaign
August 28, 2013
On average, email lists lose about 25% of their subscribers each year due factors such as subscribers changing email providers, subscribers changing jobs, or subscribers simply opting out of their lists. In addition, there’s a large percentage of subscribers that simply ‘disengage’ over time. This...
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2. ARP3 Security Problem
January 10, 2013
Autoresponse Plus Security Issue
Over the past week, we've been made aware of a potential security issue affecting users of Autoresponse Plus. Currently, the instances we've seen have been related to ARP3 and are a serious concern.
In a nutshell, hackers are hacking into Auto...
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3. Email Deliverability Best Practices
September 26, 2012
Email deliverability is a big issue for any business owner or online marketer who is using email as a marketing channel. It’s important to understand “email deliverability” in context of the other email marketing metrics. Email deliverability is the first line of defense when it co...
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4. How to Improve Your Email Open Rates
September 20, 2012
Email open rates are often the first metric that alerts online marketers and business owners of potential problems in their email marketing campaigns.
However, open rates are simply a component of a much bigger picture when it comes to the health of your email program. We get questions ab...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: Heather Seitz
