41. Conversion Rate Trap - Pushy Copy
July 09, 2013
It's a wide line between content and sales copy. A four lane highway which is divided by a cement island. Both sides of the highway look the same. Content and pushy copy are everything you write about the product or service. They include the what, where, when and how of the benefits and pit falls of...
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42. Copywriting Skills Can Get You Out Of A Whole Heap Of Trouble!
July 04, 2013
Did you know that if you can master the skills of creating compelling presentations on paper, you can literally get anything you want, or, can get out of anything you don't want. Here's an example: Just recently, a copywriter friend of mine told me a story that showed me in point blank terms, that...
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43. Copywriting Tips - Sizing Down Your Testimonials
July 02, 2013
Testimonials are great, but sometimes they can be too great. If you're wondering how that can be, you're probably not alone. But trust me, you can end up with testimonials that are just too good and ultimately end up weakening your copy. Don't worry, I'm going to explain exactly what I'm talking abo...
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44. Content Writing For Web Readers
July 01, 2013
Content writing is one essential element in a website's success. It is an imperative to understand that a site's success is not only measured through its page rank or search engine rankings. Another key factor that must not be taken for granted is the web readership. Content writing needs to consid...
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45. Convey - Let Your Writer Know What You Want
June 30, 2013
There are millions of websites existing today. All of them are looking for a high ranking place in the World Wide Web. How do these websites become lucrative at present? While a lot did business selling products and services in the past, a lot of profitable websites these days do not sell physical p...
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46. Copywriting - Think Your Way To Money
June 30, 2013
Want to make great money as a copywriter? You can, when you understand that copywriting is thinking. As an example, in this article you'll discover how to think your way to a great, top selling Web sales page. You don't need to be a Hemingway or a JK Rowling to write copy. You do need to know how t...
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47. Basic Elements Of Writing Good Copy
June 26, 2013
Copy writing is one of the most essential elements of any marketing, including online. The art of copy writing involves strategically writing words that promote your product or service to an individual and do it in way that the end result is some action taken by the prospect. Copy writing is never e...
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48. Saying What You Mean To Connect With Prospects!
June 25, 2013
Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say "copy counts and actually your sales count on your copy." The best illustration of how important copy really is was shared by...
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49. Copywriting Tips - A Is For Action
June 06, 2013
In this final installment of our series on AIDA, we tackle the second letter A...action. In spite of all that has come before this last letter, this is the one that's the deal breaker. If we can't get the prospect to take action then all the fancy words prior to this point are meaningless. In this a...
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50. Why Writing Copy For The Web Is Different
June 05, 2013
Everyday, we are just deluged by copies of all kind. Often we are not conscious of it, but I guess in our little ways we subconsciously filter what copies work and what doesn't. Personally, the ultimate test of whether a copy (as in advertising in print, radio, television or online) succeeds is if ...
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Author: Stephen Allen
