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| Articles by George Hutton |
101. Easily Increase Your Sales With The Soft Sell
October 15, 2012
I used to work for a car dealership. The owner had this belief that every single person who walked onto the lot was a potential customer. Now, I don't know if he actually believed that, or if he only told the salespeople that so they'd try their hardest with every customer.
To tell the truth, ...
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102. How To Use Your Psychic Powers To Sell More Products
October 14, 2012
Rapport is essential to all sales. Without rapport, you are only going to sell things to people who are already desperate to buy it. But with rapport, you'll be able to explain exactly why your product is the best one available. And with strong enough rapport, your customer will believe you, and buy...
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103. The Famous Double Bind And How You Can Use It To Increase Sales
October 14, 2012
There's plenty of sales tricks out there. One of the most commonly known ones is called the "double bind," or sometimes the "false choice." It's pretty powerful, and has been used by plenty of people in plenty of situations without a lot of persuasive punch.
But before we get into that, let's ...
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104. Rapport Is Essential For Online Sales
October 14, 2012
Try this mind experiment. As much as you can while you're reading this, picture yourself in a relaxing environment. The sounds are just like you like them. You can feel the air going in and out of your lungs at a pace that helps to relax you even further. The things you see are pleasing and calming....
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105. A Simple Trick To Quadruple Your Conversions
October 14, 2012
Selling things online ain't easy. You've got to have a good product, you've got to sell it for a competitive price, and you've got to overcome a lot of resistance. This is incredibly difficult to do with just words on a screen. It's one thing if somebody has taken the time, effort, and forethought t...
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106. Should Your Sales Letter Have Long Or Short Sales Copy?
October 14, 2012
Ah yes, the eternal question. Should you create a five thousand page detailing all the possible benefits of your product, or should you present an easy to read, bullet point list highlighting the best parts? Well, the old adage that has been repeated over and over, "Your sales copy should be as long...
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107. Should You Send Traffic To A Landing Page Or A Squeeze Page?
October 13, 2012
You've got some targeted visitors. Let's say you know they're pretty interested in buying some kind of weight loss product. They aren't costing you very much, let's say your paying twenty bucks for a hundred visitors.
What should you do with them?
Many people would send them to a landing...
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108. How To Use Covert Persuasion To Sell Tons Of Products
October 13, 2012
The path to a man's heart is through his stomach. But the path to a customer's wallet is through his or her emotions.
If you want to sell a lot of stuff to a lot of people, you've got to get their emotions involved. Going through a list of logical reasons why your product is the best might so...
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109. Leverage The Incredible Power Of Metaphor To Increase Sales
October 13, 2012
Sales is like therapy. When you are in the business of selling things, you've got to handle your clients just like a therapist would. They have a problem they want to solve, but there are usually some obstacles, at least in their mind, that they need to overcome before taking action.
You've go...
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110. Try This Simple Psychological Trick For A Massive Increase In Conversions
October 12, 2012
Because you are reading this, you are incredibly smart. Most people don't want to take steps and learn how to improve their business. Most people would rather curse the gods and wonder why they can't make a million dollars a month like the gurus promised them. They shake their fists at imaginary ene...
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Author: George Hutton
