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| Articles by George Hutton |
91. How To Use Psychology To Sell More Products Online
October 17, 2012
If you've ever sold anything, you know that criteria is essential to success. Unless you are one of those pitchmen with endless amounts of energy standing on a street corner, it's pretty hard to spew out a long enthusiastic sales pitch over and over again.
It's much easier to sit down with you...
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92. How To Give Your Sales Page A Hypnotic Makeover To Boost Conversions
October 17, 2012
Have you seen those shows where they take some homely looking guy or girl, and turn them into a stunning prince or princess? You know what I'm talking about, those makeover shows where they give somebody some decent clothes, a nice haircut, and jack up their self confidence a lot.
You can do t...
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93. Are Bullet Points Really Helpful?
October 17, 2012
If you check out any sales page, chances are you'll see a huge list of powerful benefits, all presented in a tantalizing set of bullet points. You know what I'm talking about. The ones with the fancy arrows or green check marks or whatever other fancy graphic the designer has come up with.
The...
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94. The Power Of Hypnotic Language To Improve Your Conversions And Sales
October 16, 2012
Have you ever seen one of those car commercials where there isn't much talking? Or how about a big billboard with only a picture? Contrast that with some of the sales pages you see, that are filled with words and bullet points, which ones do you think are more effective?
Most people know there...
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95. Can You Use Hypnosis To Sell Products Online?
October 16, 2012
Many people are aware that hypnosis is a powerful tool. We've all seen those videos or TV shows where a skilled hypnotist can make people do some crazy things. Forget their names, take a slip of blank paper and think it's money, and even falling into a deep trance right there on the sidewalk during ...
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96. Are Your Customers Conformists Or Rebels?
October 16, 2012
There's many things that make up our personalities. According to NLP theory, we all have these things in our brains called "meta programs." These help define how we see the world, how we respond, and how we see ourselves. The more you understand the meta programs of your customers, the more products...
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97. How To Build Your Online Authority
October 16, 2012
Authority is key to selling anything. Nobody wants to buy something from somebody they've never heard of before. After all, who would you rather buy a slicer dicer from, some no-name you see at your local home show? Or from some famous chef who's got her own cooking show? Naturally, many more people...
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98. The Power Of Conversational Hypnosis For Incredibly Persuasive Sales Letters
October 16, 2012
There are several elements of a successful sales page. You've got to create rapport with your reader. Your reader has got to be convinced you know what you're talking about. Your reader has got to be convinced that you fully understand their problem, and that you are uniquely qualified to provide a ...
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99. How To Powerfully Infuse Your Sales Page With Customer Pleasing Social Proof
October 15, 2012
Social proof has long been known to be a prime mover of people's emotions. When we are walking down the street and see a crowd, we wonder what's up. If we see a news report about a hot movie that everybody's talking about, we'll go see it, even if we don't particularly like that kind of movie. If ev...
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100. Is Solving Problems Always The Best Strategy For Maximizing Your Profits?
October 15, 2012
Most economists will tell you that humans are on a constant, never ending quest to improve their lives. As soon as they buy a product, they want another one. As soon as they are comfortable, they find something else they'd like to change. Perhaps this is the reason by behind all human advancement is...
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Author: George Hutton
