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| Articles by Phillip Jackson |
31. How To Accurately And Quickly Test And Tweak Your Sales Page
July 21, 2013
Writing copy for your sales letter can be a very tedious and nerve wracking experience. There is nothing like the feeling that you just wrote a killer sales letter just to find out that it will not make one single sale. This is why testing your copy is so important. Testing and tweaking your copy c...
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32. The Correct Way To Hire A Freelancer
July 19, 2013
A good freelancer can save you time and stress, but a bad one can cost you lots of money. Find out how and where to get the best freelancers on the Internet. Owning an online business can be fun, challenging, and profitable. The hardest part of creating an online business is the actual creation of ...
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33. Gary Halbert And Me
July 18, 2013
You probably already know the story of how I became a copywriter, but I'll bet the part I'm about to reveal today you DON'T know. The reason I think you don't know is because I haven't told very many people. But before I launch into the new stuff, let me review the old stuff briefly, okay? Okay, her...
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34. From Copywriter To Training Developer - Your Next Target Market?
July 17, 2013
If you're currently freelancing as a copywriter -- marketing and advertising work, collateral materials, direct-mail pitches, web pages -- you may be able to add a corporate training market to your business plan. Now, this isn't a slam dunk. While some of your skills will be very valuable in this m...
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35. How To Make Your Sales Letter Effective
July 16, 2013
People have been writing letters since time immemorial. Originally, letters where meant for exchanging personal notes to and from people of various distance. As time evolved, the letter has accumulated different interesting functions, and perhaps the most interesting function of all is its value in ...
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36. Dialog With Your Web Visitors Through Smarter Writing Styles
July 12, 2013
In a minute I want to come back to give you some examples, but let's talk about that word "dialog." We know that the term dialog is really more correctly thought of as the dictionary describes: "A conversation spoken between two or more people." If you look up synonyms for the word "dialog" as a n...
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37. Copywriting Tips - When There's Not Much To Work With
July 11, 2013
The copywriter's nightmare...getting an assignment with a product that has no zip. Sometimes you wonder if it's a product. I'm sure you've seen them all...30 pages of junk thrown together to make an ebook or a piece of software that doesn't do what it's supposed to do, or if it does...nobody would c...
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38. Copywriting Tips - Outrageous Copy For Testing
July 10, 2013
I know you've seen them...the spoof sales pages. You know the ones I'm talking about. Pages like "Buy My Stupid Ebook" which may go down in history as an all time classic. However, do you REALLY understand the method behind such madness? Even more importantly, do you understand how effective this te...
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39. Copywriting Tips - Is Your Headline Horse Hockey?
July 09, 2013
Is your headline horse hockey? Well, is it? I mean have you REALLY taken a good look at it to see if it's as effective as it can be? Copywriting is a funny thing. When we create something, it's almost impossible to admit that our headline isn't as good as it could be. It's like admitting that your c...
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40. How To Create An Infectious Marketing Virus
July 04, 2013
We, homo sapiens, could never live tranquilly since the very start of our species. Various natural disasters and catastrophes always lay in wait for us. We, poor and so vulnerable humans, have always suffered from viruses and diseases. Hardly did we manage to overcome one illness when the next coil ...
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GENE MYERS
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After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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Author: Phillip Jackson
