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| Articles by Bobby Flores |
31. Copywriting Lessons From Rosser Reeves (And His Masterpiece Reality In Advertising)
July 29, 2013
A licensed pilot, yachtsman, collector of art and captain of America's first chess team sent to Moscow, Rosser Reeves also was one of the most important ad men on Madison Avenue (Incidentally, he was also David Ogilvy's brother-in-law... ). Using his own philosophy, Reeves grew his own agency, Ted ...
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32. It's Not What You Say But How You Say It
July 25, 2013
Copy is all about words. Or is it? Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some kind of action. But is it really ALL about words?...
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33. Dissolving Buyer Scepticisim ... A Lesson In Copywriting
July 24, 2013
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on the...
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34. Long Copy Versus Short Copy
July 23, 2013
When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing. It needs to be simpler, and cleaner." But when the ads run... they invariably work. Here's why? Imagine you were stranded on a desert island... and the man upstairs came down t...
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35. Copywriting Secret In Old Video Game Eliminates Writers Block And Gives You Unlimited Creativity
July 22, 2013
If you're a copywriter who'd like to have an almost endless flow of fresh, hot ideas coming to you whenever you want, on "command" -- while completely eliminating "writers block" forever -- then this article will show you how. Check this out: The late success coach, Earl Nightingale, used to docum...
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36. Five (5) Major Pitfalls Of Ad Copywriting
July 21, 2013
For all of us involved in advertising the challenge of producing that one piece of copywriting magic that sends our sales soaring is never far from our minds. Face it, copywriting is not all about aesthetically pleasing language, it is about sales. The most aesthetically pleasing copywriting is not ...
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37. Is Your Service Cost High
July 19, 2013
Like any professional, it's a quest that has over time grown into a habit I've become susceptible to. It is to know how much are others charging for service similar or nearly similar to mine. It is a touchy issue and many service providers would rather prefer not to speak about it. That is quite und...
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38. When A Long Copy Falls Short
July 18, 2013
You're about to discover the truth most minds reject. Naturally, this article is not for the faint of heart. But I hope you learn the core teaching here. Contemplate upon the lesson. Use it in your business. Your business will prosper. You will live a better life than most people do. They work so h...
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39. Ways To Effective Online Copywriting
July 17, 2013
Online copywriting is surely the 'in-thing' nowadays. That is because with the rapid popularity of the Internet as a medium, people are almost always getting online for many of their traditional transactions. Yes, the Internet is different from other media in a way that it facilitates the convergen...
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40. Killer Website Promotion Copywriting That Makes People Buy Like Crazy
July 16, 2013
A friend of mine once said that there are only 2 most valuable assets to massive online profits. The first one is list and the second one is website promotion copywriting. I have to agree with him. If you grasp these 2 assets, then you certainly have the most powerful ingredients to internet riches....
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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Author: Bobby Flores
