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| Articles by Louis Smith |
81. Emotional Direct Response Copywriting How to Write It
April 18, 2013
In this article, I'm going to go right back to my favourite part of marketing: copywriting. In fact, this is where I began in the marketing industry, as a copywriter. Quite simply a copywriter is someone who writes copy. Words, in other words. But... Emotional Direct Response Copywriting Is a lit...
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82. How Writing Tweets Makes You a Better Writer
April 17, 2013
Twitter, the social media giant which is grown to roughly 200,000,000 users in the last four years. It's far more than a simple micro blogging platform, however. For one thing it's a great way to network with other professionals in your niche as well as communicate with your customers. It's importa...
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83. How To Excite Your Target Audience's Mind Speaking Their Language
April 13, 2013
Imagine attracting so much business you blow your competition away! What a problem that would be to have, huh? That kind of a scenario begins by writing engaging sales letters that keeps your readers' interest. And, reading this article you'll discover some kick butt tips and strategies that excite ...
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84. Copywriter For Sale - How to Create Powerful Copy For Website Promotion
April 12, 2013
When a client complained that his website looked plain and indicated the copy wasn't interesting enough to capture anyone's attention, I knew exactly what he needed. He needed a copywriting overhaul that would inject some action, a little humor and some serious content into the fundamental wording o...
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85. Copywrite Right For A Great PRMarketing Campaign
April 11, 2013
"These are modern times" many would say. While this might be true, copywriting still remains an old misunderstood term that is even being done incorrectly today. Copywrite (NOT to be mistaken with copyright) conveys the act of writing promotional materials intended for the public. The "copy", being ...
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86. Sale Video Vs Sales Letter
April 09, 2013
It seems to be the trend lately to use videos in copywriting or in replacement of the sales letter. In many ways I can see why this is. You get the attention of those who would rather not read, and you bring more than a single sense into the selling process, which is good. Videos allow you to connec...
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87. Redundancy Can Be The Springboard To Copywriting Success
April 08, 2013
Back in 2003, I was happily (well, less than happily, if we're honest) and only slightly gainfully employed as an Editor at a medical-communications agency in Cheshire. I'd been there only 16 months when they decided to go for a spot of downsizing. 'Last one in, first one out' being the name of the...
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88. How To Write A Product Review To Increase Affiliate Sales
April 07, 2013
Successful affiliate sites share a few common traits. Most important of those traits is the presence of engaging content. Engaging product reviews tell readers how the product helps them, gives best options to purchasing the item, and make it easy for them to buy the products. Let's find how you can...
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89. Content Writing Versus Copywriting, What's The Difference
April 07, 2013
There has always been some sort of confusion over the meaning of content writing and copywriting. After reading a blog post on this topic, I feel the need to jump right into the confusing discussion. Supposed difference between content writing and copywriting According to *Glenn copywriting as the...
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90. Copywriting For Marketers And Entrepreneurs Write Headlines Like A 30 Year Veteran (Yes You)
April 04, 2013
Headline writing is the perhaps the most useful skill in copywriting. Headlines are how you start a conversation with your potential customers. It is the first piece of copy that they will read in most cases and how well it grabs their attention determines if they want to stay with you or go and do ...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: Louis Smith
