What is a brand style guide? |
A brand style guide is a document that codifies how an organization presents itself to the world. Put another way, it’s a reference tool that helps maintain consistency by demonstrating what a brand looks, feels and sounds like. It’s so powerful that some people even call it a brand bible, but don’t let that intimidate you. Those are just different names for the same document.
Using one ensures that your brand looks and feels the same, even when you have different people working on customer service, marketing, design and sales. From this and having this really well thought out, you will then be able to somewhat create and convey a consistent overall message to all of the major stakeholders adjacent to your business and this too will show you what it is your business and its brand stands for.
Why is a brand style guide important?
Think of your brand identity as your company’s personality. It’s how the world recognizes you and begins to trust you. If you see someone change how they look and act all the time, you won’t feel like you know who they are, and you certainly wouldn’t trust them.
Imagine a co-worker who always wears a dress shirt tucked into slacks, with his hair cut neatly short. Now imagine if that same person walked into work one day unshaven, wearing cutoff jeans and sporting a new tattoo of a tiger riding a motorcycle through flames. It’d probably feel uncomfortable because it’s not what you’re used to. You might even check in with him to make sure everything was okay.
The same logic applies to brands: inconsistency will confuse and alienate your customers. A style guide is important because it helps your business communicate in a consistent way across all teams and channels. This covers all of the key and most major design details no end and this too makes no end of difference to your overall marketing. After all this is what can then become a key and major point of income.
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