|
|
|
Lead Generation Outsourcing: Is Your Market Hungry? by Anup Karadiya
|
|
|
Lead Generation Outsourcing: Is Your Market Hungry? |
|
|
|
Business,Sales,Marketing
|
|
Before beginning to promote a product via lead generation outsourcing, it’s important to analyse the market and check whether the audience is ready for such kind of an offering or not. Among the many considerations one needs to keep in mind while outsourcing lead generation projects for products or services, the most important one is to analyse the market. While this may seem like a fairly one step procedure that spans over a few weeks, or a couple of months, at the most, there are many aspects that lie hidden within. To begin with, it’s essential to check whether or not the market is ready, or willing, for a product or service that is about to be marketed. This does not necessarily mean that the offering is not good enough, but perhaps the positioning is not correct. Product positioning is essentially about selling the right product to the right audience at the right time. For instance, it’s not appropriate to sell Easter gifts at year end. It also is not appropriate to market energy drinks to people in the 50-plus age category. An ideal situation would be to market an energy drink to the 18-35 age group while a sports event is approaching. This seemingly obvious step goes a long way in ensuring that the returns on investment are exponential. In this regard, lead generation outsourcing offers a great boon to the overall exercise by targeting the market at the right time. Another situation where lead generation outsourcing might not be as effective and unable to live up to its potential is geographic diversity. It’s important to market the product or service where its need exists. For existence, someone selling raincoats in a desert region can only hope for a miracle to break even. Hence, one needs to define the region where the product or service will be marketed, as accurately as possible. In some contexts, this is even more important than defining the age group, but essentially a combination of both works best for the offering to drive incremental sales.
Related Articles -
lead generation outsourcing, Strategic and Tactical Sales Solutions, theglobalassociates.,
|
Rate This Article |
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
Reader Opinions |
|
|
|
|
|
|
|
|
Author Login |
|
|
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
|
|
|
|