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As the term suggests, email marketing is the technique in which promotional emails are sent to the specific email accounts. In the high tech world, this type of marketing is considered to be a better option when compared to marketing on the newspaper, television or radio. Most of the email ids are found by the marketing people through various sources which they use it in order to promote their products or other services. The growing technology has also enabled the people to track the needs of various users, so it also helps in tracking down the right person and serve them with marketing emails that suit their needs. Rules and regulations of email marketing: There are several rules and regulations governing the email marketing world. These rules are set by the government of the country, internet service providers and other companies who are receiving such marketing mails. These rules and regulations ensure that the email marketing is used to target the correct audience who wish to receive them and don’t unnecessarily bother them by sending useless mails. So if you wish to dig up in the industry, you must very well know about the rules and regulations that govern the email marketing world. If you talk about U.S.A, the Federal Trade commission is held responsible for creating and maintaining the rules and regulations for all the email marketing in USA. The most basic laws tell the email marketers of what the content of the email must be and to whom it must be sent. Not following these rules can cost the companies much if the user reports it in the court. How can a user stop receiving such emails? Many times it becomes very irritating for the user to keep receiving promotional email. In such cases, there are facilities provided by the companies so that the users can easily stop receiving such emails. There are many ways of doing so. One way is to unsubscribe the company and they will stop sending you such mails. Another facility is provided by the mail organizers itself. In this facility, you can easily list the promotional emails as spam and all the similar future emails will directly go to spam box. How to indulge in the field? For anyone who wishes to make a career in email marketing field must have the working knowledge necessary to work in any of the email marketing agency. It is also very important for the person to learn the rules and regulations that are set by the government as well as other governing bodies in the field. The marketing agencies look for candidates who know it well to generate profits and still stay within the rules and regulations listed. If email marketing is done correctly in the proper manner, it can easily generate a lot of profit within the company. On the contrary, if it is not done in the proper manner, the email marketing can cost much from the company. Thus one has to be very careful during the process.
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