Amazines Free Article Archive
www.amazines.com - Friday, September 20, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133308)
 Advice (160839)
 Affiliate Programs (34734)
 Art and Culture (73677)
 Automotive (145670)
 Blogs (75039)
 Boating (9840)
 Books (17122)
 Buddhism (4124)
 Business (1328402)
 Business News (426309)
 Business Opportunities (366258)
 Camping (10960)
 Career (72696)
 Christianity (15840)
 Collecting (11637)
 Communication (115054)
 Computers (241951)
 Construction (38994)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6566)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20384)
 Dating (45774)
 EBooks (19685)
 E-Commerce (48198)
 Education (185194)
 Electronics (83491)
 Email (6391)
 Entertainment (159829)
 Environment (28934)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110899)
 Fashion & Cosmetics (196388)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310265)
 Fitness (106017)
 Food & Beverages (62861)
 Free Web Resources (7937)
 Gambling (30224)
 Gardening (25099)
 Government (10512)
 Health (629398)
 Hinduism (2205)
 Hobbies (44033)
 Home Business (91549)
 Home Improvement (251331)
 Home Repair (46123)
 Humor (4819)
 Import - Export (5453)
 Insurance (45126)
 Interior Design (29545)
 International Property (3484)
 Internet (190977)
 Internet Marketing (146323)
 Investment (22824)
 Islam (1167)
 Judaism (1356)
 Law (80469)
 Link Popularity (4591)
 Manufacturing (20843)
 Marketing (98758)
 MLM (14136)
 Motivation (18212)
 Music (27000)
 New to the Internet (9478)
 Non-Profit Organizations (4048)
 Online Shopping (129614)
 Organizing (7803)
 Party Ideas (11855)
 Pets (38081)
 Poetry (2234)
 Press Release (12672)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126613)
 Recreation & Leisure (95262)
 Relationships (87453)
 Research (16157)
 Sales (80314)
 Science & Technology (110174)
 Search Engines (23450)
 Self Improvement (153093)
 Seniors (6231)
 Sexuality (35942)
 Small Business (49282)
 Software (82991)
 Spiritual (23463)
 Sports (116077)
 Tax (7658)
 Telecommuting (34065)
 Travel & Tourism (307260)
 UK Property Investment (3118)
 Video Games (13427)
 Web Traffic (11727)
 Website Design (56809)
 Website Promotion (36560)
 World News (1000+)
 Writing (35763)
Author Spotlight
HANVEY HUANG

I'm a Chief Operated Officer from KIMKOO Mattress machinery.The pen is mightier than the sword.so I ...more
ALICE CAMPBELL

Alice Campbell has been working as an experienced Online Marketer & Web developer - Best Marketing A...more
SHWETA SINGH

This article has been written by a verified author, Shweta Singh. She has been in the business of wr...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more
PANKAJ RATTAN

I am Pankaj Rattan. I am a B.tech student. I love to ride my bike and play cricket. And i also love ...more


The problem is not your service or product by Gregory Anne Cox






The problem is not your service or product by
Article Posted: 12/03/2017
Article Views: 1632
Articles Written: 14
Word Count: 508
Article Votes: 1
AddThis Social Bookmark Button

The problem is not your service or product


 
Internet Marketing,Marketing,Books
It’s how you talk about it.

It isn’t that your product doesn’t work, you aren’t that good, or your service doesn't provide value. You aren’t clear about how you help, why you are different, or what problem you solve. And if you aren’t clear then any message you put out into the ether will also not be clear. Where does that leave you?

Wondering what is wrong, or blaming your website/your coach/the program you bought/you for being wrong about you. There are two things you need to get clear on:

Who needs what you got What they want to know

Until you know who needs you you are an also ran. Why? Because your competitors who have figured out who they sell to will speak in their language, about things that matter to those people—some of whom are your people--and they talk about what’s important to them; they get the customer, client, fan. When you are clear you won’t spend time answering questions your people didn’t ask. Things like how many hours of training you have or where in the third world you were when you had your epiphany.

I know, I know, you don’t want to miss out on a potential client or customer by narrowing your ideal client or buyer. You want to appeal to a wide audience because you “just know” some of your people are out there and if they hear or see your message they’ll know you are the one.

And it could happen, sometimes it does. But let’s do some numbers. Let’s say you spend $100 on a Facebook ad and you filter it so that 1mm people will see it because you don’t want to limit yourself. Let’s then say you get a miraculous 50% click through rate. (I want your ads person please) You now have 500,000 new leads from 400 different interests, 9 countries, and they range in age from 21-70. If you are lucky your one very specific offer—an e-book on how to sell corporate—might be of interest to 20 of them. The rest will bounce. Now let’s say you filter the hell out of your ad because you are clear. You sell sales training to not-for-profit, women owned companies with 20 employees or less. Your FB ad reach is 200K. Your click through rate goes way down, more like the average, to 2%. That’s okay because you now have 40 qualified leads to nurture and you speak their language! Not to mention you are going to speak to people you want to work with, an ideal client or buyer, not some random person who might not be a fit at all. Clarity is the starting point in all marketing.

Who do you serve--specifically?

What problem do you solve?

Can you say that so they see you as the logical solution?

Master these three things and you fulfill on your desire to serve people and make a difference. Yes it takes work and you might need help but the alternative is a sad and lonely place.

Related Articles - marketing, industry jargon, communication, marketing strategy, ethics, content, copy,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
01/22/18 - 6:31:40 AM - chirag
thankyou for your information i will come to you as my needs! ram

Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
JOANNA MORGAN

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more
JAMES OLEANDER

James Oleander is a professional writer on business and financial topics. He has published many arti...more
JASON NG

Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more
LANCE CHAPMAN

An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license