Amazines Free Article Archive
www.amazines.com - Tuesday, August 11, 2020
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133398)
 Advice (161102)
 Affiliate Programs (34743)
 Art and Culture (73739)
 Automotive (145693)
 Blogs (75154)
 Boating (9843)
 Books (17221)
 Buddhism (4127)
 Business (1329036)
 Business News (426355)
 Business Opportunities (366319)
 Camping (10966)
 Career (72751)
 Christianity (15847)
 Collecting (11638)
 Communication (115067)
 Computers (241951)
 Construction (38976)
 Consumer (49683)
 Cooking (17065)
 Copywriting (6608)
 Crafts (18205)
 Cuisine (7543)
 Current Affairs (20413)
 Dating (45787)
 EBooks (19689)
 E-Commerce (48219)
 Education (185301)
 Electronics (83506)
 Email (6405)
 Entertainment (159855)
 Environment (28937)
 Ezine (3039)
 Ezine Publishing (5449)
 Ezine Sites (1550)
 Family & Parenting (110920)
 Fashion & Cosmetics (196418)
 Female Entrepreneurs (11844)
 Feng Shui (131)
 Finance & Investment (310464)
 Fitness (106333)
 Food & Beverages (62909)
 Free Web Resources (7939)
 Gambling (30222)
 Gardening (25144)
 Government (10527)
 Health (629817)
 Hinduism (2206)
 Hobbies (44054)
 Home Business (91572)
 Home Improvement (251323)
 Home Repair (46163)
 Humor (4832)
 Import - Export (5453)
 Insurance (45127)
 Interior Design (29580)
 International Property (3485)
 Internet (190997)
 Internet Marketing (146422)
 Investment (22840)
 Islam (1167)
 Judaism (1356)
 Law (80568)
 Link Popularity (4595)
 Manufacturing (20847)
 Marketing (98907)
 MLM (14136)
 Motivation (18217)
 Music (27012)
 New to the Internet (9495)
 Non-Profit Organizations (4048)
 Online Shopping (129640)
 Organizing (7803)
 Party Ideas (11853)
 Pets (38066)
 Poetry (2234)
 Press Release (12681)
 Public Speaking (5635)
 Publishing (7526)
 Quotes (2407)
 Real Estate (126636)
 Recreation & Leisure (95356)
 Relationships (87570)
 Research (16162)
 Sales (80330)
 Science & Technology (110252)
 Search Engines (23486)
 Self Improvement (153125)
 Seniors (6236)
 Sexuality (35945)
 Small Business (49303)
 Software (83014)
 Spiritual (23475)
 Sports (116108)
 Tax (7659)
 Telecommuting (34066)
 Travel & Tourism (307762)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11736)
 Website Design (56838)
 Website Promotion (36587)
 World News (1000+)
 Writing (35783)
Author Spotlight
ELLISEN WANG

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more
S.M. AZIZUR RAHMAN

Hi,I am a freelance writer, blogger and digital marketing professional. To find my updated contents,...more
DONALD NEWTON

Donald Newton has been a marriage and sex therapist for the past 20 years. He has been able to resto...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more
MARVELL LAWSON

Marvell Lawson is an author, professional speaker, and communication coach who works with individual...more


How to Improve Your eCommerce Website by Susan Friesen





How to Improve Your eCommerce Website by
Article Posted: 07/09/2020
Article Views: 144
Articles Written: 208
Word Count: 1280
Article Votes: 0
AddThis Social Bookmark Button

How to Improve Your eCommerce Website


 
Business,E-Commerce,Marketing
3 Common Problems & Fixes for a Successful Online Store

Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this article, I'm building upon that foundation and showing you how to improve your eCommerce website.

One of the big reasons why now is the prime time to maintain an eCommerce website is that consumers are online more than ever. According to Absolunet's COVID-19 x eCommerce Report, sales have jumped:

• +105% in Sporting Goods

• +106% in Furniture and Home Decor

• +160% in Food and restaurants

• +161% in Appliances, Electronics, Building Materials and DIY

Once forced to buy online because of COVID-19, many consumers will continue to do their shopping online, now accustomed to the experience and convenience.

Because your target audience will be spending so much time online, I’m sharing some common problems that often come up and how to improve your eCommerce store:

1. You’re on the wrong platform. You’ve probably heard about the popular eCommerce website builders that allow you to build and maintain an eCommerce website without any coding or design knowledge. Basically, you drag and drop text and images into a template.

Some of the most popular eCommerce website builders include:

• Wix

• Squarespace

• Shopify

• Weebly

• Square Online Store

While many non-professionals love to recommend using these DIY site builders, there are some disadvantages to them, including:

• Lack of customization. Because there are limits to what you can and can’t do, your site may look fairly generic and be missing the unique touches you can get with a professionally designed site.

• Limited sub-navigation. Squarespace, for example, only allows one sub-navigation. So it’s not suitable for bigger websites that need a deeper menu hierarchy.

• Non-transferable features. If your business has grown and you need something different, it can be very difficult (and costly) to transfer your site away from popular eCommerce website builders.

• Lack of ownership control. With your site being housed on a 3rd party platform, you are technically not the owner of your own data. If you fail to comply with their terms and conditions, even innocently, you could have your site shut down without notice and no way to retrieve your valuable files.

• Poor SEO Optimization. Typically drag and drop web page builders create a lot of excess code, which adversely affects the site’s organic reach in search engines. Moreover, some 3rd party builders do not facilitate critical tracking codes needed for proper SEO and SEM analysis. • Hidden Costs. Often the lure of free or low monthly fees is what seems appealing on the surface. However, there’s often a limited number of pages or features available unless you pay more for them.

Sadly, many small business owners who were lured by the free or low price tag find themselves stuck on a platform that just doesn’t work for them and that’s when they turn to us for help. If that’s happened to you, let us know.

With the right professional website development company, you’ll get a beautiful and functional online store you can not only be proud of, but will get you the sales you want.

It will stand out from the competition and seamlessly reflect your branding—and, it will be able to grow with your business.

***

READ: 5 Steps to Help You Build an eCommerce Store

From 2017 to late 2019, approximately 28.1 million Canadians made purchases online. That’s a lot of people who are landing on webpages and whipping out their wallets if they like what they see.

But there’s more to the process than buying a domain name and loading your site with products or services. There are technical aspects to navigate and content to consider.

Do you DIY with a website builder or hire a pro? Should you stick to SEO or focus on paid ads too?

As a small business owner, I’ve helped many clients create successful online companies. So I’m sharing this five-step guide to starting an online business with you to make the process clearer and less stressful.

Read More on our website.

2. Your site isn’t aesthetically pleasing. Your visitors want to land on an attractive site with an intuitive layout in order to gain their trust that you are a reputable online store.

According to this Kissmetrics study, 93% of buyers consider visual appearance to be the most important factor when making a purchase!

From your logo to your text font and the imagery used, your web design should stay within your brand guidelines.

And you want to make it as simple as possible for your potential clients to find what you offer. Nobody wants to have to click through pages and pages to find a product or service, or to navigate a complex maze of menu items.

See how one of our clients, Twisted Toffee, makes it easy for people to get to exactly what they’re looking for in an appealing and engaging way with this simple one-page eCommerce set up.

3. The user experience isn’t the best. There’s more to the online user experience than making menus easy to navigate (although that’s part of it too). In addition to having an intuitive layout that flows from page to page, you want to also:

1. Strive for perfection when it comes to customer service. Respond to questions and complaints fast and resolve issues as soon as you can.

Consider using a chatbot, which allows business owners to provide responses and solutions and even generate leads and sales—24/7 through automated customer service live chat.

2. Make sure you have an informative About Us and Contact Us page so your visitors can learn more about you and get in touch with you anytime they need to. Having your photo (and your team members’ if applicable) on your About Us page can be a warm way to welcome visitors to your site.

I also recommend having your customer service phone number visible on every page of your site. This is a great way to emote the valuable trust you want to gain with your visitors.

3. If you give back to the community in some way or want your clientele to know about something you stand for, let them know to also build trust.

For example, eVision Media truly believes in giving back by offering our services as well as financial donations to help support several charities and not-for-profit organizations. That’s why we’ve donated our services and provided reduced-rate sponsorships to a number of local organizations.

We share how we’re socially responsible in our About Us sub-menu.

The more pleasant and seamless you make the user experience, the more leads and sales you’ll get.

Of course, there’s a lot more to starting a web-based business than what I’m able to cover here! You’ll also want to provide your visitors with:

• Well written product titles and descriptions

• Strong calls to action

• Fresh SEO content like blog articles and tips

• Video content – especially if they demonstrate the product you’re selling

• Relevant social media posts (e.g., Facebook, LinkedIn, Twitter, Instagram) that attract followers back to your website

• Benefit-driven testimonials and product reviews

So this is just part of a bigger marketing strategy you’ll need to consider as you maintain an eCommerce website. Contact us to find out how we can help with all of these things and more. To your business success,

Susan Friesen

Related Articles - how to improve your ecommerce website, online user experience, create a successful online store, maintain an ecommerce website, popular ecommerce webs,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
LARRY WHITTLER

Author of Wrestler/That Dog Hunts; Available at the Kindle Store ...more
MICHAEL MIFSUD

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
DAMIAN POWELL

Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2020, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license