Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial.

Sending consistent newsletters to your followers gives you the ability to develop a “Know, ...

It’s a simple equation: the more time people spend on your website, the more likely they are to convert into a lead or sale.

So...do your website visitors like what they see when they land on your site, or are they leaving after ...

Over the past few weeks, I’ve shared some tips on improving your eCommerce website as well as some of the different ways to sell on social. This week, I’m going to help you choose whether you should focus on selling on an eCommerce sto...

Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales.

But your accounts aren’t just platforms for sharing content and engaging with visito...

Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this article, I'm building upon that foundation and showing you how to improve your eCommerce website.

One of the big reasons why now is the prime time to main...

Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust.

I know it took me ...

If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay c...

Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an...

When I say the word “empathy,” what do you associate it with?

Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind?

I’m going to...

We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient.

In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small busin...