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| Articles by Susan Friesen |
1. The Right Reasons for Rebranding Your Business Logo
March 17, 2019
Thinking About Changing Your Marketing Graphics?
Over time, your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics.
However, y...
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2. 3 Tips for Social Media Storytelling
March 14, 2019
How to Build Better Engagement for Your Business
Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in.
Social...
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3. It's Time to Get Serious About Voice Search Optimization
March 07, 2019
How to Create an Effective SEO Strategy for Your Business Website
Last week I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week.
From Google Assistant to Siri, people are sp...
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4. Does Your Business Need a Website Maintenance Plan?
February 28, 2019
What Can Happen if You Neglect Your Newly-Built Site
So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content.
However, if you want to attract and retain customers, you can’t have a “set it and forget it” mental...
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5. How to Optimize Your Website for Voice Search
February 18, 2019
Voice Search Trends: Is Your Business Ready?
When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like.
Stats show that Google’s English recognition accuracy rate ...
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6. Should Your Small Business Use eCommerce Chatbots?
February 07, 2019
The Pros and Cons of Conversational Commerce
Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards.
I’m sure you’ve visited a website and had a chat box po...
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7. Balancing Customer Service with Cost-Savings Technology
January 31, 2019
Typical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice
It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company.
We dial the support number only to be met with a recorded...
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8. How to Blog Without Breaking the Law
January 24, 2019
6 Important Legal Issues Bloggers Need to be Aware of
Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors.
Regardless of...
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9. Effective Lead Generation Through Digital Marketing
January 17, 2019
How to Increase Your Small Business Lead Generation
Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more c...
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10. 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters
January 10, 2019
Boost Your Brand Visibility with this Simple Email Marketing Strategy
“I don’t want to annoy people.”
That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers.
Are you guilty of thinking this way too? W...
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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STEVE HANEY
Steve is the owner/operator of Whiskey Jack Painters, a premier painting company based out of Alma, ...more
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ANITA WAGGONER
Anita Waggoner grew up in a small town in Eastern Washington. She attended business-college in the S...more
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NAIMA ROCCA
Since Naima was a child, writing has been her passion. Influenced by her passion, she received both ...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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JAVIER VBOIX
For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
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Author: Susan Friesen
