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| Articles by Susan Friesen |
1. How to Stay One Step Ahead of Changing Customer Behaviours
September 16, 2019
5 Ways to Align Your Business Practices to Manage Consumer Behaviour
In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target.
Shifts in customer behavior, demographics and preferences can change so fast...
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2. The Importance of Brand Messaging for a Successful Website Redesign
September 05, 2019
I’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why.
Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure.
Your visitors could...
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3. Selling on Social Media Without Driving People Away
August 13, 2019
5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group.
However, people can be resistant to ...
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4. How to Engage & Inspire with Interactive Content Marketing
August 06, 2019
Easy Ways to Stand Out from the Competition Using Interactive Content Marketing
I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen.
According to a study by M...
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5. Competitive Positioning for Nonprofits
August 02, 2019
It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into branding! Nonprofits need to be aware of the ...
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6. How to Calculate Twitter ROI
July 10, 2019
Get to Know Your Social Media Metrics
It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time!
You need to be tracking things like which posts perform better than others, and which types of ...
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7. How to Marie Kondo Your Website
July 10, 2019
9 Website Redesign & Refresh Tips
You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called “Tidying Up With Marie Kondo.”
Also known as the KonMari method, her focus is on organizing your home by getting rid of items t...
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8. Your 2019 Guide on How to Use Video in Email Marketing
June 12, 2019
It’s not news that video is at the forefront of marketing these days.
From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal foll...
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9. Your 2019 Guide to SEO Outsourcing
June 03, 2019
If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll…the list goes on and on.
How much thought and effort have you put into search engine optimization?
This is the pro...
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10. A Comprehensive 2019 Guide to the Website Redesign Process
May 30, 2019
How to Rebrand Your Business Like A Boss
There are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few.
However, as I mentioned in my previous blog The Right...
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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TIM FAY
I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
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JOANNA MORGAN
Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more
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JAMES OLEANDER
James Oleander is a professional writer on business and financial topics. He has published many arti...more
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JASON NG
Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more
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LANCE CHAPMAN
An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more
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Author: Susan Friesen
