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| Articles by Susan Friesen |
1. Get More Website Leads & Grow Your Sales
February 13, 2020
9 Easy Ways to Increase Online Conversions
So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle.
So what...
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2. How to Set Social Media Goals in 2020
February 04, 2020
Create the Most Effective Social Media Marketing Plan
There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics.
Not only that, but the platforms themselves are constantly changing, whether it’s...
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3. Your 2020 Guide on How to Get the Most Out of Video Marketing
January 16, 2020
Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly en...
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4. 6 Ways to Increase Sales After the Holidays
January 02, 2020
Your Business Guide on Beating Post-Holiday Fatigue
It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018.
If you were fortunate, your busine...
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5. Where Social Media is Headed in 2020
December 10, 2019
Social Media Trends to Watch
A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be!
The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to bal...
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6. The Entrepreneur’s Beginner’s Guide to Hashtags
November 26, 2019
How a Few Words Can Increase Social Media Engagement I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there! But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compe...
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7. Your 3-Step Guide to Increase Sales with Seasonal Marketing
October 16, 2019
When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of mind.) ...
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8. How to Use ‘Voice of Customer' Tools for Your Business
October 02, 2019
Listen to Your Audience to Meet Consumer Expectations
Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)!
I’m referring to listening to what your audience actually...
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9. How to Stay One Step Ahead of Changing Customer Behaviours
September 16, 2019
5 Ways to Align Your Business Practices to Manage Consumer Behaviour
In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target.
Shifts in customer behavior, demographics and preferences can change so fast...
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10. The Importance of Brand Messaging for a Successful Website Redesign
September 05, 2019
I’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why.
Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure.
Your visitors could...
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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TIM FAY
I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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LANCE CHAPMAN
An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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KIRAN KAUR
Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more
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STEVE BURGESS
Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more
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Author: Susan Friesen
