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I'm a Chief Operated Officer from KIMKOO Mattress machinery.The pen is mightier than the sword.so I ...more
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Former English Teacher; Musician (20+ years); Freelance Writer ...more
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Author: Susan Friesen

Company: eVision Media

Region: British Columbia Canada

Website: evisionmedia.ca

Author Comment / Biography:
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Displaying 1 to 10 of 159 articles Next >
Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
 Articles by Susan Friesen 
1. Should Your Small Business Use eCommerce Chatbots?
February 07, 2019

The Pros and Cons of Conversational Commerce

Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards.

I’m sure you’ve visited a website and had a chat box po...

2. Balancing Customer Service with Cost-Savings Technology
January 31, 2019

Typical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice

It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company.

We dial the support number only to be met with a recorded...

3. How to Blog Without Breaking the Law
January 24, 2019

6 Important Legal Issues Bloggers Need to be Aware of

Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors.

Regardless of...

4. Effective Lead Generation Through Digital Marketing
January 17, 2019

How to Increase Your Small Business Lead Generation

Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more c...

5. 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters
January 10, 2019

Boost Your Brand Visibility with this Simple Email Marketing Strategy

“I don’t want to annoy people.”

That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers.

Are you guilty of thinking this way too? W...

6. Marketing for Interior Designers: Building Brand Exposure
January 03, 2019

It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why?

Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people offering more widely-needed services or ...

7. In the Know: Health and Wellness Website Legalities
December 27, 2018

When Health Consulting Businesses are Legally Responsible

One thing the internet is infamous for is being a source of advice for our health and well-being.

It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or tr...

8. Get to the Top of the Search Results with SEM
December 20, 2018

How to Create a Powerful SEM eCommerce Strategy

It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM?

First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres...

9. Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
December 20, 2018

Are LinkedIn Groups Dead? Not According to LinkedIn.

You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space.

For several years, another benefit to using this social media channel was the ability to create yo...

10. How to Build a Better Social Media Presence
December 06, 2018

Key Strategies for Small Businesses to be More Social with Social Media

We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content.

Unfortunately, many b...

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