Amazines Free Article Archive
www.amazines.com - Tuesday, September 22, 2020
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133410)
 Advice (161116)
 Affiliate Programs (34751)
 Art and Culture (73741)
 Automotive (145673)
 Blogs (75170)
 Boating (9843)
 Books (17221)
 Buddhism (4127)
 Business (1328991)
 Business News (426362)
 Business Opportunities (366329)
 Camping (10967)
 Career (72752)
 Christianity (15848)
 Collecting (11638)
 Communication (115067)
 Computers (241949)
 Construction (38941)
 Consumer (49683)
 Cooking (17066)
 Copywriting (6623)
 Crafts (18205)
 Cuisine (7543)
 Current Affairs (20415)
 Dating (45881)
 EBooks (19690)
 E-Commerce (48220)
 Education (185287)
 Electronics (83507)
 Email (6406)
 Entertainment (159838)
 Environment (28936)
 Ezine (3039)
 Ezine Publishing (5449)
 Ezine Sites (1550)
 Family & Parenting (110922)
 Fashion & Cosmetics (196418)
 Female Entrepreneurs (11844)
 Feng Shui (131)
 Finance & Investment (310456)
 Fitness (106328)
 Food & Beverages (62910)
 Free Web Resources (7939)
 Gambling (30220)
 Gardening (25140)
 Government (10528)
 Health (629764)
 Hinduism (2206)
 Hobbies (44054)
 Home Business (91574)
 Home Improvement (251200)
 Home Repair (46167)
 Humor (4833)
 Import - Export (5453)
 Insurance (45114)
 Interior Design (29582)
 International Property (3485)
 Internet (190998)
 Internet Marketing (146439)
 Investment (22836)
 Islam (1167)
 Judaism (1356)
 Law (80520)
 Link Popularity (4595)
 Manufacturing (20850)
 Marketing (98938)
 MLM (14136)
 Motivation (18217)
 Music (27013)
 New to the Internet (9495)
 Non-Profit Organizations (4048)
 Online Shopping (129637)
 Organizing (7803)
 Party Ideas (11852)
 Pets (38066)
 Poetry (2234)
 Press Release (12681)
 Public Speaking (5635)
 Publishing (7526)
 Quotes (2407)
 Real Estate (126638)
 Recreation & Leisure (95369)
 Relationships (87663)
 Research (16163)
 Sales (80332)
 Science & Technology (110254)
 Search Engines (23487)
 Self Improvement (153213)
 Seniors (6235)
 Sexuality (35945)
 Small Business (49299)
 Software (83015)
 Spiritual (23475)
 Sports (116103)
 Tax (7659)
 Telecommuting (34066)
 Travel & Tourism (307791)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11738)
 Website Design (56838)
 Website Promotion (36586)
 World News (1000+)
 Writing (35788)
Author Spotlight
ELLISEN WANG

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more
JASON STEVE

Writing is my passion, Social media marketing is my love. I have written many articles on various ni...more
DONALD NEWTON

Donald Newton has been a marriage and sex therapist for the past 20 years. He has been able to resto...more
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more


How to Create an Email Marketing Campaign Your Audience Will Love by Susan Friesen





How to Create an Email Marketing Campaign Your Audience Will Love by
Article Posted: 08/06/2020
Article Views: 150
Articles Written: 212
Word Count: 929
Article Votes: 0
AddThis Social Bookmark Button

How to Create an Email Marketing Campaign Your Audience Will Love


 
Advertising,Business,Marketing
4 Reasons to Discover the Value of Email Marketing

Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial.

Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market reach.

Yet many business owners and entrepreneurs pass up this golden opportunity to build relationships and increase sales. Are you one of them?

In this week’s blog, I’m going to share some reasons why your small business should create an email marketing campaign and offer some tips to help you increase open rates.

What is the Value of Email Marketing?

Let’s start with 4 reasons why your small business should send out a newsletter.

1. It reminds people that you’re there. As much as you’d like it to happen, your customers aren’t sitting at their computer daydreaming about your brand. Sending them relevant content can keep you top-of-mind among your target audience. ??

2. You can get truly personal. For example, greeting someone by their first name, or even using data on their past purchases to suggest complementary products or services can be hugely beneficial. In fact, open rates for personalized emails average 18.8% compared to 13.1% without personalization.

3. It boosts your website traffic. Links within your newsletter drive traffic to your website and social media platforms, which means increased brand awareness, leads and sales.

4. It’s cost-effective advertising. By using a service like Constant Contact to create newsletters, you can quite easily design a newsletter to send to thousands of people. From segmenting your audience to managing unlimited marketing campaigns and lists, you can do a lot within a platform like Constant Contact.

See our recommended newsletter providers for more info. And remember while it may be tempting to use a newsletter template, hiring a professional web designer to create a unique one that reflects your brand is better for your customers.

***** Read: How to Target Your Ideal Clients with Digital Newsletters

Regardless of the size of your business, eNewsletters are an efficient way to reach current and potential clients and to easily measure the results of your efforts.

But before you send out newsletters for digital marketing purposes, you need to make sure you’re targeting the right people with the right messages. Here are 5 ways to get started.

Read more on our website.

*****

4 Email Basics to Increase Open Rates

Your open rate is the percentage of the total number of subscribers who opened your newsletter.

While open rates vary by industry, stats show the average is about 17.80%. So if you want to get that number even higher, here are 4 things you need to do when you create an email marketing campaign:

1. Determine your goals. Like any page on your website, your newsletter needs to serve a purpose. Here are a few common goals for Digital Newsletters:

- To drive traffic to your website - To increase brand awareness - To build your authority in your industry - To increase leads and/or sales - To promote a product, service or event

Like I mentioned in my last blog, you need a compelling CTA. What do you want your visitors to do on a particular page? Each page on your site should have a call to action that encourages your potential customers to do something.

2. Craft a compelling subject line. The subject line is the first thing anyone sees, and it’s what encourages people to open your eNewsletter. It should be short and attention-grabbing, telling your audience what to expect when they open the email.

Obviously, you can’t cover every topic within your newsletter in the subject line. Focus on the meatiest, most important message you want your target audience to receive.

3. Give people a reason to sign up. With so many messages flooding your customers’ inboxes, it’s hard to cut through the noise. Instead of just saying “sign up for my newsletter,” offer your website visitors a discount, free content download or something else enticing.

It’s also essential to remember the purpose of sending your eNewsletter is to inform, engage and entertain your audience. It’s NOT a place to drive a pushy sell. If you do that, expect to see your newsletter subscribers drop off.

4. Learn from your data. It’s not enough to just send out email newsletters with the content that you think your target audience wants to see. To ensure the value of email marketing, you need to measure your efforts.

You need to look at your eNewsletter metrics to see:

- Who’s opening your emails - What links people are clicking on - Who’s unsubscribing

Once you have some numbers around your emails, you can tailor them better to meet your audience’s needs.

*** You can’t argue with the value of email marketing! Sending out consistent newsletters is one of the most effective marketing tools for your business and can grow your brand visibility and sales big time.

If you don’t feel like starting an email campaign is the best use of your time or energy, find a professional marketing team like us who can handle the writing, marketing, and technical components. It’s the ideal way to increase open rates, leads and sales even more!

To your business success, Susan Friesen

Related Articles - value of email marketing, create an email marketing campaign, starting an email campaign, increase open rates,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
08/06/20 - 10:02:12 PM - malto
this is a great content i love it https://termpapersite.com/

Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
DAMIAN POWELL

Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
MICHAEL MIFSUD

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2020, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license